Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad Age's fourteenth-annual Hispanic Fact Pack, distributed with the Aug. 21 issue of the print magazine. It includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 32-page 2017 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. And a creative roundup highlights the most-awarded campaigns of the year.A further selection: Hispanic major-media spending edged up 1.2% to $9.6 billion in 2016, but the only category that grew significantly was digital, estimated in Ad Age's Hispanic Fact Pack to be up 16.9% to $2 billion. TV spending -- network, spot and cable-- was down slightly to $6 billion in 2016 from $6.2 billion the previous year. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Pearson made "good progress" in 2017, slashing its net debt and projecting full-year profits to come in at the top end of its guidance. Continue reading at The Bookseller
[ The Bookseller | 2018-01-18 00:00:00 UTC ]
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Two of the five top sellers in 2017 in Canada were backlist, which was up 2 percent over 2016. Print unit sales fell 4 percent, value down 3 percent. The post BookNet Canada Sees Print Sales Decline in 2017, Backlist Accounts for 60 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-17 00:00:00 UTC ]
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With nearly 480,000 copies sold, Ree Drummond’s 'Come and Get It' was last year’s top selling print cookbook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-17 00:00:00 UTC ]
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Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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Topped by Margaret Atwood, the UK’s Top 10 bestselling authors of literary fiction last year features only one male writer, Haruki MurakamiFlying in the face of Norman Mailer’s infamous comment that “a good novelist can do without everything but the remnant of his balls”, Haruki Murakami was the... Continue reading at The Guardian
[ The Guardian | 2018-01-17 00:00:00 UTC ]
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Unit sales of print books fell 4% in Canada in 2017, compared to 2016, while dollar sales dropped 3%. The figures were released by BookNet Canada’s sales tracking service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-16 00:00:00 UTC ]
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"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-16 00:00:00 UTC ]
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In 2017 the marginal growth was propelled not by breakout bestsellers, but by undervalued—perhaps literally—midlist writers. Continue reading at The Bookseller
[ The Bookseller | 2018-01-15 00:00:00 UTC ]
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Women writers dominated the best-selling literary novels of last year, taking nine of the top 10 spots, according to an analysis of Nielsen BookScan sales. Continue reading at The Bookseller
[ The Bookseller | 2018-01-15 00:00:00 UTC ]
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The year the crayons quit, 2017 finally saw adult coloring books give way—but the usual Big Five dominance was as present as ever. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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Facebook shares were down more than 4% early Friday to $180.10 after the social network announced it was making major changes to its signature News Feed. Facebook said it would begin prioritizing posts from users’ friends and families that spark the most interaction over posts from brands and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-12 00:00:00 UTC ]
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BookTrust will give books by David Melling and Ed Vere to more than a million children this year through its giveaway programmes. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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Reports from around the country indicate a healthy season for children’s booksellers in particular, consistently citing sales hikes of 10% or more over the previous year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-11 00:00:00 UTC ]
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Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known as an astute and pointed observer of digital media. For this interview, he dons both hats. We also touch on his time growing up in India, where... Continue reading at Advertising Age
[ Advertising Age | 2018-01-11 00:00:00 UTC ]
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In a nonelection year that saw politics leap even more to the forefront of public discourse than the year prior, 2017’s biggest books were, for the most part, nonpolitical—and many came from the backlist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-08 00:00:00 UTC ]
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It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
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Last year, our team of audio reviewers listened to more than 200 titles. Here, we highlight our favorites from the year across several categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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You've completed our Got It Covered 2017 quiz, now it's time to see how many of the 50 book jackets you correctly identified. Find the answers here. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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Although no new book sold more than one million print copies last year,, unit sales of print books were still 10.8% higher last year than in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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August sales of adult trade books slipped by 0.3% from August 2016, according to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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