Ad Age's 2017 Hispanic Fact Pack Is Out Now

Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad Age's fourteenth-annual Hispanic Fact Pack, distributed with the Aug. 21 issue of the print magazine. It includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 32-page 2017 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies. And a creative roundup highlights the most-awarded campaigns of the year.A further selection: Hispanic major-media spending edged up 1.2% to $9.6 billion in 2016, but the only category that grew significantly was digital, estimated in Ad Age's Hispanic Fact Pack to be up 16.9% to $2 billion. TV spending -- network, spot and cable-- was down slightly to $6 billion in 2016 from $6.2 billion the previous year. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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2017 Bestselling Books in Germany: Translations Top the Fiction List

In 2017, the bestselling books in Germany show that readers are interested in translated fiction and thrillers. Nonfiction bestseller lists included more German authors than foreign authors. The post 2017 Bestselling Books in Germany: Translations Top the Fiction List appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-14 00:00:00 UTC ]
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Giant advertiser Unilever threatens to pull its ads from Facebook and Google over 'toxic content'

One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines

Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Entertainment Magazines Lead the Pack in Readership Study

Celebrities, dogs and authoritarianism engage readers in the latest GfK MRI readership study. The post Entertainment Magazines Lead the Pack in Readership Study appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Monthly StatShot, September 2017

Sales of adult trade books in the first nine months of 2017 inched up 0.4% from the same period in 2016, according to estimates released by the AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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Adult Sales Up, Kids' Sales Down In First Nine Months of 2017

Sales of adult trade books inched up 0.4% in the first nine months of 2017, over the same period in 2016, according to estimated released by the AAP’s StatShot program. Sales in the children’s/young adult segment fell 3.5% in the nine-month period compared to 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-08 00:00:00 UTC ]
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There’s Nothing Wrong With Server-Speak. In Fact, It’s Polite!

Today in kinda niche but nevertheless instructive Twitter dustups, Pamela Paul, the editor of the New York Times book review, weighed in on two of the most divisive topics known to the internet: the service industry and grammar. Continue reading at Slate

[ Slate | 2018-02-08 00:00:00 UTC ]
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PPC recognises 'standout' campaigns of 2017

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[ The Bookseller | 2018-02-07 00:00:00 UTC ]
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Amazon Sales Soared in 2017

Amazon's revenue in 2017 jumped 31% over 2016, but operating income fell 2%. The company sees more huge sales gains in the first quarter of 2018, but no earnings increase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-01 00:00:00 UTC ]
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Facebook bans ads for cryptocurrencies and ICOs

Facebook has announced a new advertising policy which ban ads for cryptocurrencies such as Bitcoin. The ban also applies to ICOs because they are "frequently associated with misleading or deceptive promotional practices." The social network says that the new policy is a part of a drive to... Continue reading at Betanews

[ Betanews | 2018-01-31 00:00:00 UTC ]
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National Book Award for Translation Added

The National Book Foundation has established a fifth National Book Award, one for translated works of fiction and nonfiction published in the U.S. The new award will be presented at the 69th National Book Awards this November. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-31 00:00:00 UTC ]
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China’s Bestsellers for 2017: OpenBook Cites 14.55 Percent Market Growth

With figures from OpenBook's 'Reading X' conference earlier this month, we learn that online book sales in China grew 28.82 percent in 2017, year over year, and brick-and-mortar bookstores were seen to erase the previous year's modest losses. The post China’s Bestsellers for 2017: OpenBook Cites... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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Publishing Revenue at IDW Fell in Fiscal 2017

IDW Media reported that sales in its publishing group fell 12.1% in fiscal 2017 compared to fiscal 2016, but that it expects improved results in the current year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-30 00:00:00 UTC ]
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7 popular books from 2017

Is reading more one of your New Year’s resolutions? Catch up on last year’s most popular reads – from fiction to the political – before diving into 2018 selections. The following list includes popular books published in 2017 that are still selling like hotcakes at four independent bookstores... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2018-01-30 00:00:00 UTC ]
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Part 'Star Wars' homage, part unexpected coming-of-age novel: 'Black Star Renegades'

It’s easy to read Michael Moreci’s debut novel “Black Star Renegades” and compare it to “Star Wars.” After all, the story was inspired by that epic saga. But to characterize it as a retelling or a ripoff wouldn’t do justice to this complex, self-aware and fun romp through space. “Black Star... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-27 00:00:00 UTC ]
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Why You Should Be Prepared for Facebook Ad Prices to Rise

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[ AdWeek | 2018-01-27 00:00:00 UTC ]
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Ross proves the top draw in 2017 illustrator chart

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[ The Bookseller | 2018-01-26 00:00:00 UTC ]
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2017 NBCC Awards Finalists Announced

The National Book Critics Circle has announced 30 finalists in six categories for its 2017 literary awards, as well as the recipients of three additional prizes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-22 00:00:00 UTC ]
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Bullish Scottish indies report sales rises in 2017

Scottish booksellers have trumpeted a strong year of trade in 2017, despite economic uncertainty and competition from online retailers. Rosamund de la Hey, The Mainstreet Trading Company, Golden Hare Books, Lighthouse Bookshop, Mairi Oliver, Marie Moser, The Edinburgh Bookshop Continue reading at The Bookseller

[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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Nonfiction Categories Continued to Grow in 2017

Print units in juvenile nonfiction were nearly 8% higher in 2017 than in 2016, while adult nonfiction units saw a 3% increase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
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