Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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A seasoned rights agency knows the answers to the following questions: What kind of title will sell and what will become silverfish fodder in the warehouse? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Amazon began its retail life as an online book distributor, though it's something we rarely consider the company now -- unless you choose to count digital versions for Kindle and Kindle apps. However, a thriving market for textbooks exists and that has become a recent focus for the company --... Continue reading at Betanews
[ Betanews | 2014-03-18 00:00:00 UTC ]
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Jodi Thomas gets seven figures from Harlequin, Samantha Bee goes middle grade, "distressed baby" mom sells a memoir, and more, in this week's book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Bookstore sales fell 6.9% in January compared to a year ago, dropping to $1.75 billion, according to preliminary estimates released Thursday by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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At the UK Orion Author Party, 95-year-old Lord Weidenfeld's presence contrasted with the news that the Hachette Group sold more than 70m ebooks last year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-14 00:00:00 UTC ]
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Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Barnes & Noble as disclosed some modifications to its agreement with Microsoft that will give B&N the option to not develop additional Nook Window apps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Hachette UK’s earnings before interest and taxes (EBIT) were down slightly in 2013, because... Continue reading at The Bookseller
[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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Rumors about who will be purchasing the publisher circulated at the Folio Awards ceremony in Central London. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Tor seeks ‘Truth’ from Dennard, gets ‘Unnoticed’ by Brockway and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
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It was recently revealed that former banker John Lefevre, who lives in Texas and does not work for Goldman Sachs, was behind the popular Twitter account. Publisher Simon & Schuster said at first it would still publish Lefevre's book but now says the deal has canceled. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-08 00:00:00 UTC ]
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Looks like whatever happens in the Goldman Sachs elevator will stay in the Goldman Sachs elevator. Less than two weeks after the anonymous author of the popular @GSElevator feed on Twitter was... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-07 00:00:00 UTC ]
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Sales in Houghton Mifflin Harcourt’s trade division rose 9% in 2013, to $170.7 million, and adjusted EBITDA declined to $24 million from $29 million in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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With sales of print books declining and the growth of ebook sales slowing, Harlequin had declines in sales and earnings in 2013, parent company Torstar reported. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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A decision two years ago to stop selling its books on Amazon led to a turnaround in Educational Development Corp.'s home business division in the fiscal year ended February 28, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
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Vook, a digital publishing and distribution platform, is launching Author Control, a new data service that allows authors and publishers to track ebook sales and unit downloads across every major retail channel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
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Under the new partnership the publisher will provide ebooks directly to the Douglas County Libraries at a flat discount, which will then own, and host the content on its own proprietary system for ebook lending. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
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Corporation's contract with Christie estate will bring new series and documentaries coinciding with author's 125th anniversaryDavid Walliams will star in a new Agatha Christie adaptation on BBC1 under a new deal to bring some of the author's best-known works to the small screen in the 125th... Continue reading at The Guardian
[ The Guardian | 2014-02-28 00:00:00 UTC ]
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Cara Putman didn’t plan on her new book sharing Amazon and Twitter space with George Clooney, but she and her publisher aren’t saying no. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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