Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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The refurbished Waterstones stores are seeing overall sales growth of between 5%–10%, m.d.... Continue reading at The Bookseller
[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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If there a theme emerged from the deal-making at this year’s Frankfurt Book Fair, it was the dominance of HarperCollins as a buyer of big books, and of William Morris Endeavor as the seller of those books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-11 00:00:00 UTC ]
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Whether publishers want it or not, the Netflix model is coming to the book business.The San Francisco startup Scribd, best known as a site for posting PDFs of documents, announced Tuesday it is launching a multi-platform digital book subscription service that will provide access to a wide range... Continue reading at Crains New York
[ Crains New York | 2013-10-02 00:00:00 UTC ]
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SAN FRANCISCO -- There is Netflix for online videos and Pandora and Spotify for streaming music by subscription. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-01 00:00:00 UTC ]
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Cornerstone has signed a six-figure deal for a début novel about a Mormon family in... Continue reading at The Bookseller
[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more... Continue reading at AdWeek
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Sales at rose 15% in the fiscal year ended June 30, 2013 at HarperCollins, parent company News Corp. said in its 10-K filing with the Securities & Exchange Commission. EBITDA jumped 65% over fiscal 2012, to $142 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
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According to AAP’s monthly StatShot report, adult ebooks rose only 4.8% in the first six months of 2013 compared to the same period in 2012, hitting $647.7 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-19 00:00:00 UTC ]
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Gains in its educational technology group were not enough to offset declines in the children’s book publishing and distribution unit resulting in a 5.8% decline in total sales at Scholastic for the first quarter ended August 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-19 00:00:00 UTC ]
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The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller
[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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Granta and Portobello have signed up two new books for publication in spring 2015. Portobello... Continue reading at The Bookseller
[ The Bookseller | 2013-09-12 00:00:00 UTC ]
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Human Kinetics and the International Monetary Fund have signed a deal to make their content available in China. The agreement is a result of Publishing Technology’s local alliance with CNPIEC, the China National Publications Import and Export (Group) Corporation, and its new CNP eReading platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-11 00:00:00 UTC ]
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Superstar chef Jamie Oliver's new cookbook, Save with Jamie (Michael Joseph), was comfortably... Continue reading at The Bookseller
[ The Bookseller | 2013-09-10 00:00:00 UTC ]
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Sales were flat and operating income fell 9% in the first quarter ended July 31, 2013 at John Wiley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-09 00:00:00 UTC ]
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The federal judge presiding over the U.S. electronic books case against Apple has barred the company from striking deals that would ensure that it could undercut prices of other retailers in the ebook market.(macworld.com) Continue reading at PC World
[ PC World | 2013-09-06 00:00:00 UTC ]
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Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews
[ Betanews | 2013-09-06 00:00:00 UTC ]
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Alcatel's pen-toting One Touch Scribe HD now has a larger counterpart: meet the One Touch Hero. The new Android 4.2 smartphone upgrades to a 6-inch 1080p LCD, and gets a raft of optional cover accessories that augment the giant display. An E Ink cover lets owners read books without using the... Continue reading at Engadget
[ Engadget | 2013-09-04 00:00:00 UTC ]
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A man who lost both legs in the Boston Marathon bombings but managed to help identify the perpetrators is working on a memoir.Jeff Bauman has a deal with Grand Central Publishing for "Stronger," scheduled to come out in April, one year after the attacks that killed three and injured many others.... Continue reading at Crains New York
[ Crains New York | 2013-09-04 00:00:00 UTC ]
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Random House parent company Bertelsmann reported this morning that profits at RH rose to 117 million euros from 113 million euros in the first half of 2012 despite a 3.4% sales decline to 915 million euros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
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In a ceremony at the 2013 Beijing International Book Fair, Guinness World Records (GWR) and China’s Foreign Language Teaching and Research Publishing (FLTRP) signed an agreement for the publication of the 2014 Chinese-language edition of the Guinness World Records annual book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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