Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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Another New England bookstore has put itself on the market. David Didriksen announced that he is retiring from the bookselling business and selling 18-year-old Willow Books and Café in Acton, Mass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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This A–Z listing includes specials available to retailers who place orders at BEA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Hachette author Jeffery Deaver among those speaking out against Amazon's decision to stop selling certain Hachette titlesStray punches in a corporate slugfest knocked spectacles from authors noses and left readers with black eyes this week, after Amazon, the online retailer, stopped selling... Continue reading at The Guardian
[ The Guardian | 2014-05-23 00:00:00 UTC ]
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Simon & Schuster has partnered with Oyster and Scribd to offer subscriptions to its backlist... Continue reading at The Bookseller
[ The Bookseller | 2014-05-21 00:00:00 UTC ]
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Following the announcement last week that Sophie Hicks was setting sail on her own, it has emerged that Ed Victor Limited has been reconfigured following a retirement and a second departure to launch a new business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Revenue at U.K.-based Bloomsbury rose 11% in the fiscal year ended February 28, 2014, to £109.5 million, compared to the previous year. Operating profit dipped to £7.7 million from £7.8 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Parragon is to publish a series of activity and sticker books based on Mattel’s Ever After... Continue reading at The Bookseller
[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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MasterChef among titles boosting revenues by 12.6%, with marketing campaign set for illustrated Harry Potter editionsThe chief executive of Bloomsbury has hailed "chefs as rockstars" after a surge in sales of titles from Heston Blumenthal, Raymond Blanc and MasterChef helped cook up bumper... Continue reading at The Guardian
[ The Guardian | 2014-05-20 00:00:00 UTC ]
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Quercus is to move it sales and distribution services in the US to Hachette Book Group (HBG).... Continue reading at The Bookseller
[ The Bookseller | 2014-05-20 00:00:00 UTC ]
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Walden Pond Gets ‘Heroic’ With Brown and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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First quarter sales at Lagardère Publishing fell 6.2%, to 393 million euros compared to the first period ended March 31, 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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Christian retail sales increased slightly last year, even while the total number of stores in that market continued to decline, according to a state-of-the-industry report for 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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Children’s publisher Usborne has signed an ebook distribution deal with ePubDirect.... Continue reading at The Bookseller
[ The Bookseller | 2014-05-09 00:00:00 UTC ]
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First quarter sales in 2014 fell 11% at Simon & Schuster, to $153 million, but operating income rose to $11 million from $10 million in the first quarter of 2013, parent company CBS reported. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Inkling, an online publishing platform, has entered into separate agreements with Wolters Kluwer Health and McGraw-Hill Education to use its digital authoring platform Inkling Habitat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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A HarperCollins spokesperson has said the company is "focused on closing the deal"... Continue reading at The Bookseller
[ The Bookseller | 2014-05-02 00:00:00 UTC ]
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The invoiced value of UK publishers’ annual sales fell 2% in 2013 to £3.39bn, with... Continue reading at The Bookseller
[ The Bookseller | 2014-05-01 00:00:00 UTC ]
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The trustee overseeing the Chapter 7 proceedings of Good Enterprises has approved the sale of the publisher’s assets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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Time Home Entertainment, the book publishing arm of Time Inc., is moving the U.S. sales and marketing of its trade list to sister company Time Warner Retail Sales and Marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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"The Goldfinch" is on pace to be the bestselling Pulitzer fiction winner since "Olive Kitteridge." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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