Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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Viewpoint Books in Columbus, Ind., which was founded in 1973, has been placed on the market by its current owners, Terry and Susan Whittaker. The Whittakers have owned the store since 1979 and want to retire. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-03 00:00:00 UTC ]
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After many years as a distribution-only client of Penguin, Kensington Publishing has inked an expanded sales and distribution agreement with the newly combined Penguin Random Publisher Services, the Penguin Random House distribution unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Brick-and-mortar book stores have clearly been on the decline for a while -- just look at Barnes & Noble's rocky finances. However, there's now some tangible evidence that the pendulum has swung in favor of internet-based sales. BookStats estimates... Continue reading at Engadget
[ Engadget | 2014-06-30 00:00:00 UTC ]
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Belgiums De Persgroep to buy publisher of papers including Brabants Dagblad and De Gelderlander in the NetherlandsEuropean newspaper publisher Mecom Group has agreed to be acquired by Belgian media group De Persgroep for £196m.Mecom shareholders will receive 155p per share in cash, representing... Continue reading at The Guardian
[ The Guardian | 2014-06-30 00:00:00 UTC ]
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Bloomsbury gets ‘Inked’ and throws down for Dinerstein and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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Industry sales had a small decline in 2013, falling to $27.01 billion from $27.12 billion in 2012, according to figures released last week by BookStats, the statistics program run by the AAP and BISG. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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The Magic Tree in Oak Park, Ill. is for sale. The two owners are looking for "a booklover who has energy and innovative ideas” to buy the 30-year-old children's bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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The US book and journal publishing industry sold $27.01bn of books in 2013, with ebooks hitting... Continue reading at The Bookseller
[ The Bookseller | 2014-06-27 00:00:00 UTC ]
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Factors like experience played a bigger role, while others like company size took a back seat, but pay is staying consistent for advertising sales directors in publishing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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Industry sales were just about flat in 2013, falling by less than 1%, to $27.01 billion, from $27.12 billion in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
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The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been everywhere but NBCU, this season's first-place finisher), with CPM bumps up between three and four percent, said a source familiar with... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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A publishing dinner party in Berlin went glum as six independent publishers learned they would suddenly have a new distributor, a result of Hachette's acquisition of Perseus. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
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According to S&S, the memoir has been an "instant international bestseller" in all of the territories in which it has been published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
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Egmont is to publish a series of books based on the mobile game series Temple Run after signing a... Continue reading at The Bookseller
[ The Bookseller | 2014-06-24 00:00:00 UTC ]
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Almost since the death of Perseus Books Group founder Frank Pearl in May 2012, speculation has swirled that the company would be sold. Now, it seems, the rumors have come to fruition, with word leaking that Hachette Book Group has acquired the publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
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The chairman of the Osprey Group has confirmed the company is undergoing a “strategic... Continue reading at The Bookseller
[ The Bookseller | 2014-06-20 00:00:00 UTC ]
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The debut of Dreamworks' Awesomeness Ink imprint and a deal between Brand Bar and St. Martin's to represent a number of SMP's women fiction authors were some of the highlights coming out of the first day of Licensing Expo 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Hachette UK has restructured its sales operation, creating two sales teams, resulting in the loss of a respected and much-loved director and up to 20 jobs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Hillary Clinton’s "Hard Choices" sold 85,721 copies in its first week on sale at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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