Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the company is adding new revenue streamspotentially stirring up an appetite among either investors or potential buyers.LiveRamp on Tuesday announced a deal with Sonobi, which helps publishers sell digital ad inventory, that will let marketers upload their data to LiveRamp and then target signed-in users across leading publishers such as The Guardian, USA Today, Scripps and CBS. Advertisers won't need to use additional platforms to do it, as they'll be able to make the ad buys directly through LiveRamp's software.LiveRamp is perhaps best known for its Identity Resolution service, which plugs into other platforms so marketers can target ads around the digital ecoystem, much as they can within Google and Facebook. The company had not previously offered planning, buying or measurement, instead offering its services as one piece of the larger "tech stack" that brands assemble for programmtic advertising. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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Amazon posted a surprise loss of $7m (or £4.56m) in its second quarter, despite achieving a... Continue reading at The Bookseller
[ The Bookseller | 2013-07-26 00:00:00 UTC ]
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After the European Commission accepted offers from Apple and four publishers to free up ebook pricing restrictions in December 2012, it's now accepted Penguin's commitment to do the same. Much like Penguin's vow to the US DOJ, it will end its agency agreements with Apple and other retailers, and... Continue reading at Engadget
[ Engadget | 2013-07-25 00:00:00 UTC ]
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FRANKFURT, July 25 (Reuters) - Publisher Axel Springer struck a 920 million euro ($1.22 billion) deal to sell some of Germany's best-known newspapers and magazines, severing its oldest roots in order to intensify its focus on digital media. Th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-25 00:00:00 UTC ]
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With the simple concept of alerting readers to a curated list of discounted ebooks, Bookbub has attracted nearly 1.5 million users in just a year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
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The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
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Total revenue at Amazon rose 22% in the second quarter ended June 30, to $15.70 billion, while operating income fell 26%, to $79 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
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Sales of J K Rowling's pseudonymous novel, The Cuckoo's Calling (Little, Brown), rocketed... Continue reading at The Bookseller
[ The Bookseller | 2013-07-23 00:00:00 UTC ]
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Upset by the 'not guilty' verdict in George Zimmerman's murder trial, one Twitter user started the online campaign that ended Martin Literary Agency's representation of Juror B37, who announced plans to write a book about the trial. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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Travelers with a literary bent may find the Algonquin Hotel quite compatible. The storied property has teamed with publisher Simon & Schuster to offer a package befitting its literary history. The newly dubbed Simon & Schuster Suite, with prices starting at $459, is stocked with classic... Continue reading at Crains New York
[ Crains New York | 2013-07-07 00:00:00 UTC ]
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Rupert Murdoch, who began building his media empire 60 years ago, is relishing the chance “to do it all over again” with his newly streamlined publishing company that has $2.6 billion in cash to fuel acquisitions. The new News ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-05 00:00:00 UTC ]
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Amazon.com's Kindle e-reader has dominated the competition in Japan since its launch last year, according to new research, showing the company's low pricing and powerful brand may have overcome its late entrance into the market. The Kindle accounted for 38.3 percent of the e-reader market in... Continue reading at PC World
[ PC World | 2013-07-02 00:00:00 UTC ]
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Paula Deen was supposed to release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" in October. But Ballantine Books canceled the release, even though it was already No. 1 in pre-orders on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-02 00:00:00 UTC ]
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By Samir "Mr. Magazine" Husni David Carey, president of Hearst Magazines, believes that people crave "spontaneous combustion" from their media purchases. "We live in this on-demand world," Carey elaborates.... Continue reading at Publishing Executive
[ Publishing Executive | 2013-07-02 00:00:00 UTC ]
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Hachette UK's digital sales were £50m in 2012, its chief executive Tim Hely Hutchinson... Continue reading at The Bookseller
[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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Penguin has secured deals in 25 languages for Sally Green's YA debut Half Bad within 13 weeks... Continue reading at The Bookseller
[ The Bookseller | 2013-06-27 00:00:00 UTC ]
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A highly publicized racism scandal has already cost celebrity chef Paula Deen her Food Network contract. Will readers still buy her cookbooks? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-25 00:00:00 UTC ]
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US bookstore chain Barnes & Noble sees its fourth-quarter net loss more than double to $118.6m (£77m) as sales of its Nook ebooks and devices drop. Continue reading at BBC News
[ BBC News | 2013-06-25 00:00:00 UTC ]
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A tough start to 2013 in many parts of the country, with record snows, torrential rains, and tornadoes, plus the bombing in Boston, has made for a quiet year to date for many bookstores, according to PW’s survey of dozens of independents around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-22 00:00:00 UTC ]
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Sales of books jumped to a 2013 high last week, boosted by Father's Day, according to figures obtained by the book trade website, The Bookseller. Continue reading at BBC News
[ BBC News | 2013-06-19 00:00:00 UTC ]
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The parent company of science, business and media publisher Springer has sold its majority stake... Continue reading at The Bookseller
[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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