ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
News tagged with: #marketing campaign #prime day #shop local

Other Publishing stories related to: 'ABA Kicks Off New Marketing Campaign'

Bloomberg Businessweek Eyes Push Into UK Market

Bloomberg Businessweek has signalled its intention to make greater inroads into the UK market and become a &ldquo;real global brand&rdquo; by increasing its circulation in Europe and Asia by 80,000 copies a week. The US-based magazine giant ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #bloomberg businessweek

Cultivating Book Sales At Farmers’ Markets

It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore.,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost sales

Market slips despite 50 Shades

E L James' Fifty Shades trilogy has once again shattered records, as The Bookseller reported... Continue reading at The Bookseller

[ The Bookseller | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller reported

Libel Reform Campaign lobbies for Bill change

The Libel Reform Campaign is calling on supporters to make a "final push for a truly fair... Continue reading at The Bookseller

[ The Bookseller | 2012-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final push

Big players slip as emerging markets rise

The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Headline shoots for younger market for Scarrow

Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller

[ The Bookseller | 2012-06-21 00:00:00 UTC ]
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Design and marketing targeted at Creativity Day

Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest gathering

Waterstones launches summer campaign

Waterstones has today (12th June) launched a buy-one-get-one-half-price (BOGOHF) Summer Reading... Continue reading at The Bookseller

[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Kensal Rise Library campaigners petition All Souls

The Friends of the Kensal Rise Library has written to All Souls College to ask it to consider... Continue reading at The Bookseller

[ The Bookseller | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #souls college

MJ chases erotica market

Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #michael joseph

DeAgostini Publishing Tackles the U.S. Market

After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flatiron building #product test #major presence #full line #advance publications #general manager

Kensal Rise campaigners barricade doors

Library campaigners in Kensal Rise have barricaded the doors to prevent council staff from... Continue reading at The Bookseller

[ The Bookseller | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaigners #kensal rise

Goldsmith Row Book Market set for Sunday launch

Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book box

PPA Conference: Stylist editor reveals how free title competes in challenging market

It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ppa conference #challenging market #big surprise #major publishers #big step

Sainsbury's ups profit and market share

Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market share #total sales #preliminary results

Guardian and Sainsbury's team up in HCB campaign

A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at The Bookseller

[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Always a Market: BEA 2012

To those of you who will be attending the BEA in June, know that you will be standing on hallowed ground. Not because of the rich mineral content of the soil, or because of the area’s dollar value per square foot. No, you are trodding the path of ghostly royalty for one simple reason: right... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #area surrounding #hallowed ground #square foot #roman empire

New Cosmo title targets a caliente market

Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York

[ Crains New York | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gaining momentum #ad revenue #magazine industry

Market Transformation Equals Challenges and Opportunities: Content Services in India 2012

In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content services