ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
News tagged with: #marketing campaign #prime day #shop local

Other Publishing stories related to: 'ABA Kicks Off New Marketing Campaign'


Camden campaigners to try for library judicial review

Written By: Benedicte Page Publication Date: Mon, 17/10/2011 - 10:14 Camden library campaigners have become the latest group to apply for judicial review over library closures. The Camden Public Library User Group has instructed solicitors Bindmans to lodge an application for judicial review,... Continue reading at The Bookseller

[ The Bookseller | 2011-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest group #judicial review #library closures #law firm


Brent campaigners vow to fight on

Written By: Benedicte Page Publication Date: Thu, 13/10/2011 - 12:50 Brent library campaigners have vowed to fight on despite losing their judicial review claim against the closure of six libraries in the High Court this morning (13th October). Campaigner Samantha Warrington said Mr Justice... Continue reading at The Bookseller

[ The Bookseller | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high court #brent council


Content Marketing Has Arrived. Should Publishers Be Worried?

September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing


Trump, Rich Dad's Kiyosaki Put Twist on E-book Marketing

Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World

[ PC World | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert kiyosaki


Hive consumer campaign to launch with competition

Written By: Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:20 Gardners will launch its consumer marketing campaign for Hive next Wednesday (October 12th) with an online competition with crime fiction author Mark Billingham. The campaign is called "Have the Last Word", with Billingham... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online competition


Campaigners question IOW council's 'community libraries'

Written By: Benedicte Page Publication Date: Mon, 26/09/2011 - 15:12 The Isle of Wight council has said five libraries originally scheduled for closure last June will become "community libraries" and will not be closed. But campaigners have branded plans to hand the libraries over to... Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community libraries


PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director


Somerset library campaigners hit fundraising goal

Written By: Graeme Neill Publication Date: Wed, 21/09/2011 - 12:30 Campaigners against library closures in Somerset have reached its initial target in fundraising for the forthcoming legal review. Earlier this year, 11 closures in the region were announced with six to shut in October and five... Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures #initial target #judicial review #legal battle


Turkey to be LBF Market Focus 2013

Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british council #public events


Pullman to speak at Library Campaign conference

Written By: Benedicte Page Publication Date: Tue, 20/09/2011 - 15:38 Author Philip Pullman will speak at an October day conference for library user groups, hosted by The Library Campaign in association with Voices for the Library. The organisers said the day would be "a chance for users to... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaign


McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #mcgraw-hill cos #digital learning


From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk booksellers #previous week #bestselling book #ebook charts #popular purchase #james patterson


Book tells of Evening Standard's Dispossessed campaign

Written By: Benedicte Page Publication Date: Mon, 05/09/2011 - 08:00 The London Evening Standard will launch Calling London, a book about its recent Dispossessed campaign, on 7th September. The book, by chief features writer David Cohen, will tell how a conversation between Cohen and Evening... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book tells #evening standard #7th september


Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #genre novels


Publishers scrume down for rugby kick-off

Written By: Charlotte Williams Publication Date: Fri, 02/09/2011 - 15:02 Publishers have a raft of rugby titles set for release this autumn as the 2011 Rugby World Cup kicks off in New Zealand on 9th September. Among the books coming out is Rugby World Cup 2011 from G2 Entertainment, edited by... Continue reading at The Bookseller

[ The Bookseller | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books coming #g2 entertainment #publisher aims


WI to support libraries campaign

Written By: Benedicte Page Publication Date: Tue, 30/08/2011 - 08:37 The Women's Institute will mark the 96th anniversary of its first meeting on 16th September with an action to support its Love Your Libraries campaign. The WI's membership are being asked to each borrow a book from their... Continue reading at The Bookseller

[ The Bookseller | 2011-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #16th september #libraries campaign #local library


Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hubert burda #german titles


Chaos hinders Japanese ebook market

Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook stores #high costs #taking place


July retail growth "modest", amid poor book market

Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modest improvement #lowest level