ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
News tagged with: #marketing campaign #prime day #shop local

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Kobo links with ABA

Kobo has teamed up with the American Booksellers Association (ABA) to enable independent... Continue reading at The Bookseller

[ The Bookseller | 2012-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enable independent

Master Online Marketing with Free Kindle Ebook

For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World

[ PC World | 2012-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle app #limited time #free copy #online marketing

Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business&rsquo;s reliance on the industrial machine of printing and distributing is often understated. It&rsquo;s a delicate ecosystem that can have a real effect on publisher margins &ndash; as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased competition #marketing spend #bad news #print media

Kensal Rise Library campaigners half-way to fundraising target

Campaigners trying to create a community library in Kensal Rise have raised nearly half the money... Continue reading at The Bookseller

[ The Bookseller | 2012-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fundraising target #community library #kensal rise

BA backs indie's high street shopping campaign

An independent bookseller who launched a campaign to encourage more people to shop on their high... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookseller

M&B launches campaign building on erotica 'revolution'

Romance specialists Mills & Boon has launched its first billboard advertising campaign,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York

[ Crains New York | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free events #brooklyn location

Search kicks off for trade’s up and coming talent

The Bookseller has begun its second annual search for its Rising Stars, a listing of the industry... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual search #rising stars

Rakuten beats Amazon to Japanese e-reader market

Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Kensal Rise campaigners seek £70k in donations

Campaigners trying to create a community library in Kensal Rise are seeking £70,000 of... Continue reading at The Bookseller

[ The Bookseller | 2012-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community library #kensal rise

Jarvis attacks government for ‘ignoring’ library campaigners

Shadow culture minister Dan Jarvis has spoken out about local library campaigns, criticising the... Continue reading at The Bookseller

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaigners

Digital market 'not yet there' for illustrated

Illustrated publishers say the digital market is yet to take off for their businesses, with... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market

Gloucestershire campaigners: 'no further legal action'

The campaign group Friends of Gloucestershire Libraries has decided to step back from further... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal action #gloucestershire libraries #step back

Doncaster campaigners lose ruling on closures

Campaigners in Doncaster have lost their fight to re-open two libraries after a judge's... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Ilex Press Enters U.S. Publishing Market

After packaging for a number of American publishers, among them Focal Press, St. Martin’s, Abrams, and Chronicle, U.K.-based Ilex Press is entering the U.S. with its own line of books that is being distributed by Ingram Publisher Services. Founded in 2000 by U.K. publishing veteran Alastair... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing market #american publishers

Amazon Picks Up Market Share

Amazon appears to have been the big winner in picking up former Borders customers. According to new figures from Bowker Market Research, Amazon’s share of book spending in the first quarter of 2012 was 29%, up from 23% in the comparable period in 2011. Barnes & Noble’s share of spending, in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book spending #amazon appears #big winner #borders customers #barnes noble