A Velvet Rope for Mobile Media Buyers and Sellers, Run By Medialets

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange featuring ad inventory from "more than 40 of the world’s top publishers", who Medialets won't identify. The exchange is non-exclusive, so buyers and sellers can still work with offerings from Google, Apple, and smaller players like Millennial Media, which is looking to go public. Continue reading at 'AllThingsD'

[ AllThingsD | 2012-01-10 00:00:00 UTC ]
News tagged with: #top publishers #increasingly turning #private exchanges #similar approach #smaller players

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Paul Yamazaki on the Important, Joyous Work of Running an Independent Bookstore

Seminary Co-op booksellers and friends have held a number of conversations with legendary bookseller Paul Yamazaki throughout the past two years, in the intoxicating stacks of City Lights, perambulating the streets of San Francisco, and over whiskey tumblers deep into the night. With Paul we’ve... Continue reading at Literrary Hub

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Actress Viola Davis Launches JVL Media

Davis, her husband Julius Tennon, and publisher Lavaille Lavette are launching JVL Media, a new publisher and packager focused on diverse and underrepresented voices. Continue reading at Publishers Weekly

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Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment

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Conspiracy-fueled conservative media company expands in Chelsea

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Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

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Women's Media Group Celebrates 50 Years

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Tattered Cover Courts Buyers, Asks to Delay Reorg Hearing

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Why media companies are still hybrid, four years since the pandemic started

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The best headphones for running in 2024

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Google sued for $2.3bn by European media groups over digital ad losses

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The Morning After: Senate tells social media CEOs they have ‘blood on their hands’

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G/O Media Hangs ‘For Sale’ Sign Across Its Portfolio

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Open Road Integrated Media Has ‘Transformational’ Year

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