A Velvet Rope for Mobile Media Buyers and Sellers, Run By Medialets

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange featuring ad inventory from "more than 40 of the world’s top publishers", who Medialets won't identify. The exchange is non-exclusive, so buyers and sellers can still work with offerings from Google, Apple, and smaller players like Millennial Media, which is looking to go public. Continue reading at 'AllThingsD'

[ AllThingsD | 2012-01-10 00:00:00 UTC ]
News tagged with: #top publishers #premium pricing #increasingly turning #private exchanges #similar approach #smaller players

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Complex Media Launches Alternative Food Media Site

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[ Folio Magazine | 2012-10-11 00:00:00 UTC ]
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The Media Equation: Huffington Magazine Continues Digital Media’s Incursion

Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Bobit Business Media Acquires Newport Business Media

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[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Media Decoder Blog: New Republic Gets an Owner Steeped in New Media

The newest owner of The New Republic magazine is Chris Hughes, a new media guru who co-founded Facebook and helped to run the online organizing machine for Barack Obama's presidential campaign. Continue reading at The New York Times

[ The New York Times | 2012-03-09 00:00:00 UTC ]
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comScore Partners with Buddy Media to Offer Social Media Analytics

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[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Wright’s Media And Penton Media Announce Content Licensing And Reprints Deal

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[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
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The Onion Sold by G/O Media

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[ The New York Times | 2024-04-25 23:20:18 UTC ]
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Paul Yamazaki on the Important, Joyous Work of Running an Independent Bookstore

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Actress Viola Davis Launches JVL Media

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Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

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Women's Media Group Celebrates 50 Years

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Tattered Cover Courts Buyers, Asks to Delay Reorg Hearing

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Why media companies are still hybrid, four years since the pandemic started

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[ Digiday | 2024-03-22 04:01:00 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

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[ The Guardian | 2024-02-28 19:24:36 UTC ]
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