Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange featuring ad inventory from "more than 40 of the world’s top publishers", who Medialets won't identify. The exchange is non-exclusive, so buyers and sellers can still work with offerings from Google, Apple, and smaller players like Millennial Media, which is looking to go public. Continue reading at 'AllThingsD'
[ AllThingsD | 2012-01-10 00:00:00 UTC ]
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Olivier Guez's "The Disappearance of Josef Mengele," translated by Georgia de Chamberet, is a grueling read. Continue reading at The Washington Post
[ The Washington Post | 2022-08-18 12:00:20 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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In roughly five hours of testimony on Thursday, Penguin Random House CEO Markus Dohle jousted with government lawyers over PRH's market share, his commitment to allow PRH and S&S editors to bid on the same books if the merger is completed, and other issues tied to what the impact of a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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Last week, Callisto Media fired about 140 employees in an effort to reduce spending by about $20 million. As a result of the job cuts, title output has been reduced significantly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
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The 'Booker Prize Book Club Challenge' will be won by a book club that produces the most impressive social media for the shortlist. The post Booker Prize Looks to Boost Social Media With a Book Club Contest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-13 23:04:06 UTC ]
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From Washington Post’s reporting of the company thwarting government probes to Germany’s Süddeutsche Zeitung on Uber’s ‘wild west’ tacticsMore than 180 journalists at 40 media outlets including the Guardian, Le Monde, the Washington Post and the BBC have collaborated on a series of investigative... Continue reading at The Guardian
[ The Guardian | 2022-07-11 05:29:40 UTC ]
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The folks in charge of some of the biggest gaming events in the US will now be running the biggest one of them all. ReedPop, organizers of the various PAX events, as well as New York Comic Con and Star Wars Celebration, has been tapped to produce next year’s E3. In a statement, the Electronic... Continue reading at Engadget
[ Engadget | 2022-07-08 08:31:44 UTC ]
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#BookTok, where enthusiastic readers share reading recommendations, has gone from being a novelty to becoming an anchor in the publishing industry and a dominant driver of fiction sales. Continue reading at The New York Times
[ The New York Times | 2022-07-01 13:38:09 UTC ]
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Zando has partnered with Crooked Media, the progressive media company founded in 2017 by former Barack Obama administration officials Jon Favreau, Jon Lovett, and Tommy Vietor, on a new books imprint, which has acquired a new novel by Lydia Kiesling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa... Continue reading at AdWeek
[ AdWeek | 2022-06-10 15:35:00 UTC ]
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Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek
[ AdWeek | 2022-06-01 11:00:00 UTC ]
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Education ministry orders publisher to rectify illustrations of children deemed inappropriateChina’s education ministry has ordered a state-owned publisher to rectify a school textbook that went viral owing to what social media users described as “tragically ugly” and inappropriate depictions of... Continue reading at The Guardian
[ The Guardian | 2022-05-30 09:20:38 UTC ]
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As Bologna Children's Book Fair announces its 2023 dates, Feria Internacional del Libro confirms its October program. The post Spain’s Liber 22 Confirms an October 5 to 7 Run in Barcelona appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-27 16:39:47 UTC ]
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Rowman & Littlefield’s new senior executive religion editor Richard Brown discusses his plans for growing R&L’s frontlist, challenges in today’s religion publishing industry, and the need for books that “illuminate dark places of society and dark places of the soul.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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“Hillbilly Elegy,” a best-selling memoir that became a star-studded film, raised the profile of the onetime “Never Trump guy” who won an Ohio primary with the help of the former president. Continue reading at The New York Times
[ The New York Times | 2022-05-15 09:00:16 UTC ]
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A lack of information from the federal government has forced some Ukrainians fleeing the war to turn to social media for help when they land at Toronto's Pearson Airport. Continue reading at CBC
[ CBC | 2022-05-12 09:00:00 UTC ]
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Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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With an ever-expanding list of titles, genres, authors, and imprints, the indie publisher is giving writers a path to success and an alternative to larger, more traditional houses. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget
[ Engadget | 2022-04-14 13:00:13 UTC ]
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