Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange featuring ad inventory from "more than 40 of the world’s top publishers", who Medialets won't identify. The exchange is non-exclusive, so buyers and sellers can still work with offerings from Google, Apple, and smaller players like Millennial Media, which is looking to go public. Continue reading at 'AllThingsD'
[ AllThingsD | 2012-01-10 00:00:00 UTC ]
News tagged with:
#top publishers
#premium pricing
#increasingly turning
#private exchanges
#similar approach
#smaller players
Paige Harris is to join Head of Zeus, taking up the role of social media executive next year. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 06:17:20 UTC ]
More news stories like this | News stories tagged with:
#join head
In the lead up to Christmas, many publications, including the Guardian, Times, Telegraph, Daily Mail, Evening Standard, Financial Times, New York Times and iNews, have released their best book of the year articles. Continue reading at The Bookseller
[ The Bookseller | 2021-12-07 01:26:05 UTC ]
More news stories like this | News stories tagged with:
#including theguardian
#daily mail
#evening standard
#book of the year
School book fairs are a source of nostalgia for book lovers, but they're also a lot of work to run. Here are some tips that will help. Continue reading at Book Riot
[ Book Riot | 2021-12-06 11:31:00 UTC ]
More news stories like this | News stories tagged with:
#book lovers
#book fair
Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian
[ The Guardian | 2021-12-05 10:00:51 UTC ]
More news stories like this | News stories tagged with:
#important thing
#make sense
#bookseller
Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads. Continue reading at Advertising Age
[ Advertising Age | 2021-12-02 14:44:34 UTC ]
More news stories like this | News stories tagged with:
#audiobook
After a COVID-19-forced hiatus, San Diego comic book store owners are looking forward to the return of an IRL Comic-Con — even if they won't attend. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-24 20:45:41 UTC ]
More news stories like this | News stories tagged with:
#san diego
#comic book
In her series of columns Lizzie Damilola Blackburn, debut author of Yinka, Where is Your Huzband? (Viking), reveals all about the reality behind the dream of being published. Continue reading at The Bookseller
[ The Bookseller | 2021-11-24 18:40:43 UTC ]
More news stories like this | News stories tagged with:
#debut author
The Every by Dave Eggers (Hamish Hamilton) took the media by storm this week picking up mentions in The Guardian, Telegraph, Sunday Times, Times, iNews and Scotsman. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 14:18:03 UTC ]
More news stories like this | News stories tagged with:
#sunday times
Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ignition program
#partner publishers
The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 19:32:40 UTC ]
More news stories like this | News stories tagged with:
#paul mccartney
#live events
#media blitz
The Young H G Wells by Claire Tomalin (Viking) was the most reviewed book this week. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 10:00:51 UTC ]
More news stories like this | News stories tagged with:
#claire tomalin
Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week
[ Media Week | 2021-11-03 11:07:53 UTC ]
More news stories like this | News stories tagged with:
#nielsen data
#nielsen
Paul McCartney’s The Lyrics: 1956 to the Present, edited by Paul Muldoon (Allen Lane), was one of the critics' most reviewed books this week. The book was mentioned in the Observer, Daily Mail, Telegraph, Times, Irish Times, Washington Post and the New Yorker. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 02:24:55 UTC ]
More news stories like this | News stories tagged with:
#reviewed books
#irish times
#paul mccartney
#daily mail
The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week
[ Media Week | 2021-10-26 15:58:53 UTC ]
More news stories like this | News stories tagged with:
#questions remain
#independent publisher
A group of YA authors have been forced to backtrack over plans for a Non-Fungible Token (NFT) story following an online backlash against the project. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 11:15:07 UTC ]
More news stories like this | News stories tagged with:
#ya authors
Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-10-24 22:51:13 UTC ]
More news stories like this |
For broadcasters Shelley Ware and Rana Hussain, women and people from diverse backgrounds are underrepresentedShelley Ware, an experienced media personality across television and radio and Yankunytjatjara and Wirangu woman, recently posted to Twitter: “I’ll be honest the lack of diversity in... Continue reading at The Guardian
[ The Guardian | 2021-10-22 19:00:22 UTC ]
More news stories like this | News stories tagged with:
#indigenous voices
#diverse backgrounds
#women in media
The best-seller lists as we know them today have their roots in the Aug. 9, 1942, issue — but the Book Review has been tracking sales for much longer than that. Continue reading at The New York Times
[ The New York Times | 2021-10-21 14:55:10 UTC ]
More news stories like this | News stories tagged with:
#best-seller lists
#book review
#times book
Dave Grohl's memoir The Storyteller (S&S) was one of the critics most reviewed this week, picking up mentions in The Bookseller, the Observer, Guardian, Times, Sunday Times and Irish Times. Continue reading at The Bookseller
[ The Bookseller | 2021-10-17 21:25:03 UTC ]
More news stories like this | News stories tagged with:
#dave grohl
#sunday times
#irish times
#memoir
John le Carré's final novel Silverview (Viking) dominated the review pages this week, picking up mentions from the Sunday Times, Times, Guardian, Financial Times, Sunday Telegraph, the i and the Scotsman. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 06:20:33 UTC ]
More news stories like this | News stories tagged with:
#sunday times
#le carr
#review pages
#sunday telegraph