Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange featuring ad inventory from "more than 40 of the world’s top publishers", who Medialets won't identify. The exchange is non-exclusive, so buyers and sellers can still work with offerings from Google, Apple, and smaller players like Millennial Media, which is looking to go public. Continue reading at 'AllThingsD'
[ AllThingsD | 2012-01-10 00:00:00 UTC ]
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Amazon is offering discounts on a swathe of Kindles and Fire tablets for Labor Day. While the price cuts might not be quite as hefty as those you'd find on Prime Day, they're still solid, and you'll save around a third on most of the devices. Each version of the Fire 7 tablet, which Amazon says... Continue reading at Engadget
[ Engadget | 2021-09-06 14:39:41 UTC ]
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News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian
[ The Guardian | 2021-09-03 03:21:06 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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Daisy Lafarge's Paul (Granta) came out on top as this week's most reviewed title, picking up mentions in the Guardian, Observer, Evening Standard, i, Irish Times, Scotsman, Independent, Telegraph and The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2021-08-23 05:08:13 UTC ]
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The latest novel from the author of ‘Mexican Gothic’ is a fast-paced, darkly romantic journey set during Mexico’s Dirty War Continue reading at The Washington Post
[ The Washington Post | 2021-08-17 13:00:00 UTC ]
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Reading devices with E-ink displays are an absolute must for hardcore readers. Can you read books using a traditional Android tablet or Apple iPad? Sure, but the screen can cause eyestrain. An E-ink reader, such as Amazon's Kindle Paperwhite, makes reading digital books much more enjoyable --... Continue reading at Betanews
[ Betanews | 2021-08-16 21:49:10 UTC ]
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A senior editor at a digital publisher had been looking forward to working from the company’s office but, with masks now required, has found there aren’t many reasons to go. The post ‘Harder than I expected’: Confessions of a media employee on their experience returning to the office appeared... Continue reading at Digiday
[ Digiday | 2021-08-16 04:01:00 UTC ]
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The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek
[ AdWeek | 2021-08-13 17:32:55 UTC ]
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Don Winslow shows how the right is profiting off coronavirus disinformation: "They are laughing at how gullible you are." Continue reading at The Huffington Post
[ The Huffington Post | 2021-08-10 09:30:49 UTC ]
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Sheffield-based adventure publisher Vertebrate has signed Rachel Ann Cullen’s Running For Our Lives, a “powerful” book about how running can help ordinary people to overcome struggles and challenges in their lives. Continue reading at The Bookseller
[ The Bookseller | 2021-08-04 18:21:33 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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In the new book ‘The Family Firm,’ the controversial economics professor shares how to use meetings, rules and data to sort out parenting decisions Continue reading at The Washington Post
[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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Yesterday, during the women’s gymnastics team final at the Olympic Games in Tokyo, Simone Biles, of the USA, lost her bearings while performing a vault, and stumbled as she landed. Soon after, she left the venue, accompanied by a medical official; when she returned, it was only to watch her... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-28 12:41:18 UTC ]
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With the help of a brilliant co-writer, a fully rounded picture may now emerge of the much-maligned royalNot since criminals were barred from profiting in this way can a publisher’s announcement of a memoir have united the British press in such disgust. Before that, even the gangster turned... Continue reading at The Guardian
[ The Guardian | 2021-07-25 07:00:45 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-07-08 04:01:00 UTC ]
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This week, it was Lucy Kellaway's memoir Re-educated (Ebury) that caught the critics' attention, picking up mentions in the Observer, the Times, the Telegraph, the Daily Mail and The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2021-07-05 06:34:13 UTC ]
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Damon Galgut's The Promise (Chatto & Windus) came out on top in this week's reviews, with the twice Booker-shortlisted author picking up nods from the Guardian, Times and New York Times. Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 22:03:08 UTC ]
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How would you pronounce Ki? When Meg Davis left MBA in 2011, after 25 years, to start her own agency, she was casting about for a company name that would work well on social media and that tripped off the tongue. She says: “I didn’t want to call it Meg Davis and Associates because I thought... Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 18:15:49 UTC ]
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Last week, Meghan, Duchess of Sussex published her first children's book The Bench with Penguin Random House Children's. It picked up reviews from the Evening Standard, the Irish Times, the Telegraph, the Independent and the New York Times, making it one of the most reviewed new titles. Continue reading at The Bookseller
[ The Bookseller | 2021-06-13 20:19:26 UTC ]
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