Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange featuring ad inventory from "more than 40 of the world’s top publishers", who Medialets won't identify. The exchange is non-exclusive, so buyers and sellers can still work with offerings from Google, Apple, and smaller players like Millennial Media, which is looking to go public. Continue reading at 'AllThingsD'
[ AllThingsD | 2012-01-10 00:00:00 UTC ]
News tagged with:
#top publishers
#increasingly turning
#private exchanges
#similar approach
#smaller players
Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
More news stories like this | All news stories tagged with:
#news publisher
#general public
#brand safety
The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this | All news stories tagged with:
#digital media
Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
More news stories like this | All news stories tagged with:
#hearst
#advertising chief
Should the public be represented if digital media has created a new public square? Continue reading at Media Week
[ Media Week | 2021-01-12 14:01:06 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#public square
Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#breaking news
Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-30 05:01:28 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#vice media
Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
A new edition of “J.R.R. Tolkien’s Letters from Father Christmas” showcases another side of the Lord of the Rings author. Continue reading at The Washington Post
[ The Washington Post | 2020-12-22 08:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rings author
#father christmas
Writers Kimberly Drew and Jenna Wortham have edited and brought forth to the world Black Futures, a visually-stunning mixed-media anthology that threads together different facets of Black culture and thought by some of today’s most esteemed poets, artists, academics, and creatives. At its heart,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-11 09:49:52 UTC ]
More news stories like this | All news stories tagged with:
#anthology
#literary hub
#black culture
#jenna wortham
#kimberly drew
Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#digital platforms
#single metric
#enable publishers
#major overhaul
Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4. Continue reading at Media Week
[ Media Week | 2020-12-03 09:34:13 UTC ]
More news stories like this | All news stories tagged with:
#digital media
Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing partners
Red Wheel/Weiser, a publisher of titles on mind-body-spirit and the occult, is joining with Dreamscape Media, an audio book production house and distributor, to launch Red Wheel Audio, a multi-year audiobook program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#audio book
#audiobook
#dreamscape media
#red wheel/weiser
As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#ad platform
#minority stake
#buy huffpost
Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian
[ The Guardian | 2020-11-19 18:56:11 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#media arm
#verizon media
#buy huffpost
Orion is offering webinars "to demystify the publishing industry", starting this month. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 12:50:52 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
As you may have noticed, Barack Obama has a book out today. It’s a memoir, titled A Promised Land, that runs to more than seven-hundred pages and is still only a first volume—covering the period from Obama’s childhood to the raid, in 2011, that killed Osama bin Laden. Originally, Obama planned... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-17 13:29:32 UTC ]
More news stories like this | All news stories tagged with:
#bertelsmann
#memoir
#announced plans
#vladimir putin
#publish writers
With Barack Obama's memoir out from Viking on Tuesday (17th November), PRH's UK media campaign will kick off this weekend. Continue reading at The Bookseller
[ The Bookseller | 2020-11-13 00:35:10 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#barack obama
She tried her hand at fiction, to no avail. So she wrote a memoir about a circle of strangers instead. Continue reading at The New York Times
[ The New York Times | 2020-11-12 10:00:04 UTC ]
More news stories like this | All news stories tagged with:
#memoir
Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian
[ The Guardian | 2020-11-11 18:02:04 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#digital news
#raising fears
#amazon prime
#online news