A Velvet Rope for Mobile Media Buyers and Sellers, Run By Medialets

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange featuring ad inventory from "more than 40 of the world’s top publishers", who Medialets won't identify. The exchange is non-exclusive, so buyers and sellers can still work with offerings from Google, Apple, and smaller players like Millennial Media, which is looking to go public. Continue reading at 'AllThingsD'

[ AllThingsD | 2012-01-10 00:00:00 UTC ]
News tagged with: #top publishers #increasingly turning #private exchanges #similar approach #smaller players

Other news stories related to: "A Velvet Rope for Mobile Media Buyers and Sellers, Run By Medialets"

Rudd and Turnbull will be called to give evidence at Senate inquiry into media diversity

Sarah Hanson-Young secures inquiry after the popularity of Kevin Rudd’s petition for a royal commission into News CorpThe former prime ministers Kevin Rudd and Malcolm Turnbull will be called to give evidence at a Senate inquiry into media diversity that will examine the dominance of News Corp... Continue reading at The Guardian

[ The Guardian | 2020-11-11 08:24:08 UTC ]
More news stories like this | All news stories tagged with: #news corp #murdoch media #royal commission #media diversity #give evidence #senate inquiry #malcolm turnbull #kevin rudd

Sarah Hanson-Young to push for media diversity inquiry after Kevin Rudd's Murdoch petition

Greens senator says ‘cosy relationship’ between Coalition and News Corp should be scrutinised after half a million people back a royal commissionGreens senator Sarah Hanson-Young will move to establish a Senate inquiry into media diversity on Wednesday following the popularity of Kevin Rudd’s... Continue reading at The Guardian

[ The Guardian | 2020-11-10 16:30:14 UTC ]
More news stories like this | All news stories tagged with: #news corp #murdoch media #royal commission #media diversity #senate inquiry #kevin rudd #sarah hanson-young

Second print run for British bookshops travelogue

Fairlight Books is ordering a second print run of its c.e.o. Louise Boland's travelogue, Bookshop Tours of Britain.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-03 02:57:21 UTC ]
More news stories like this | All news stories tagged with: #bookshop #fairlight books #print run

Three Candidates to Run for 2022-2023 ALA Presidency

The American Library Association this week announced that three candidates will vie for the association's 2022-2023 presidency: Stacey A. Aldrich, Ed Garcia, and Lessa Kanani'opua Pelayo-Lozada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #library association #opua pelayo-lozada #week announced

Malcolm Turnbull signs Kevin Rudd's petition challenging News Corp media dominance

Former prime ministers urge others to join push for royal commission into lack of media diversity in AustraliaFormer Australian prime minister Malcolm Turnbull has signed Kevin Rudd’s petition calling for a royal commission into News Corp’s dominance of the Australian media.Rudd, also a former... Continue reading at The Guardian

[ The Guardian | 2020-10-25 05:42:32 UTC ]
More news stories like this | All news stories tagged with: #news corp #business models #australian media #media diversity #royal commission #petition calling

Frisco social media network raises angel funding from Austin investor

A Frisco startup is looking to cut through the noise of other social media apps and give digital content creators a way to reach more fans. TUBBR, an invite-only social network, announced landing Angel Funding from Global Ascent Partners that it plans to use for its upcoming beta launch.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-24 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #financial terms

Former Republican congressman says Murdoch's media outlets fuelling 'climate rejectionism'

Bob Inglis tells Australian thinktank that Fox News and Wall Street Journal are holding back progress on climate A former Republican congressman has blamed Rupert Murdoch’s media outlets for fuelling “climate rejectionism” among conservatives, suggesting they could be part of the reason why the... Continue reading at The Guardian

[ The Guardian | 2020-10-14 08:57:17 UTC ]
More news stories like this | All news stories tagged with: #news corp #event hosted #fox corporation #media outlets #fox news

Time to look at digital media through 'hot' and 'cold' channels

YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week

[ Media Week | 2020-10-12 09:21:30 UTC ]
More news stories like this | All news stories tagged with: #digital media

Vox Media, Productsup and Zephr join this year’s Digiday Technology Awards nominees

This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions. The post Vox Media, Productsup and Zephr join this year’s Digiday... Continue reading at Digiday

[ Digiday | 2020-10-06 18:30:44 UTC ]
More news stories like this | All news stories tagged with: #digital media #vox media

Vice Media Group Names Agency Veteran as Global CMO

Vice Media Group has named Ogilvy's Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio's branding, communications and marketing internationally, leading the brand narrative for the... Continue reading at AdWeek

[ AdWeek | 2020-10-02 15:56:59 UTC ]
More news stories like this | All news stories tagged with: #publisher announced #creative agency #global cmo #vice news #vice tv

Keep up 'authentic' social media engagement, says Carrie Hope Fletcher

West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 13:54:26 UTC ]
More news stories like this |

Whitaker-Jones joins Watkins Media

Laura Whitaker-Jones has joined Watkins Media as marketing and publicity manager, overseeing the marketing and publicity team for the Watkins, Nourish and Duncan Baird imprints. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 23:38:29 UTC ]
More news stories like this | All news stories tagged with: #publicity team #publicity manager

Havas Media launches social equity marketplace in UK

After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading at Media Week

[ Media Week | 2020-09-21 15:04:05 UTC ]
More news stories like this | All news stories tagged with: #digital media #similar scheme

Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
More news stories like this | All news stories tagged with: #digital content #payment terms #media organizations

Seven West Media reportedly begins cancelling contract with Cricket Australia

Seven’s objections include weaker squads and reduced crowdsSummer without cricket on free-to-air TV loomsThe spectre of a summer without cricket on free-to-air TV has cast a shadow over the upcoming season amid reports Seven West Media has begun the process of cancelling its contract with... Continue reading at The Guardian

[ The Guardian | 2020-09-11 02:30:20 UTC ]
More news stories like this | All news stories tagged with: #news corp #legal letter

Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-03 21:40:05 UTC ]
More news stories like this | All news stories tagged with: #digital content #payment terms #media organizations

Octavia Butler has finally made the New York Times Best Seller list.

Why aren’t there more Science Fiction Black writers? There aren’t because there aren’t. What we don’t see, we assume can’t be. What a destructive assumption. —Octavia E. Butler, in Octavia E. Butler: Telling My Stories.   A small good thing amid the unrelenting horror: This week, almost fifty... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-03 16:37:21 UTC ]
More news stories like this | All news stories tagged with: #science fiction #fifty years #seller list #finally made #octavia butler

Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-02 17:42:58 UTC ]
More news stories like this | All news stories tagged with: #digital content #payment terms #media organizations

Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | All news stories tagged with: #digital media #continued rise #coronavirus pandemic #ad buyers

Third-party sellers able to compete for Amazon's buy button from January 2021

Third-party sellers selling "new condition" books will be able to bid for Amazon's buy button in the UK from January 2021, the retail giant has confirmed.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 16:41:34 UTC ]
More news stories like this | All news stories tagged with: #retail giant #buy button #third-party sellers