Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Lenovo’s Yoga Book is for people who have never been content with just a keyboard and mouse to express their ideas. People who prefer to scribble on notepads or napkins. Who draw pictures to illustrate ideas or create art. The $550 Yoga Book facilitates those practices by helping users produce... Continue reading at PC World
[ PC World | 2016-10-17 00:00:00 UTC ]
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Perceived cultural resistance and inadequate marketing to international audiences can mean that children's picture books lag in translation on the world stage. The post Translation Issues: Why Don’t Children’s Picture Books Travel? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-07 00:00:00 UTC ]
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FESTIVAL OF BOOKS Travel stage Pico Iyer in conversation, plus safety tips, budget travel and more. When, where: 10 a.m.-5 p.m. Sunday on the USC campus. Admission, info: Free admission; parking $12 in USC lots. events.latimes.com/festivalofbooks SPAIN Presentation Tom Harter, president of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-10 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of A Manual for Cleaning Women, click the arrow on the player below. Continue reading at Slate
[ Slate | 2016-02-04 00:00:00 UTC ]
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Irish bookselling chain, Dubray Books has launched a new loyalty card in time for Christmas. Continue reading at The Bookseller
[ The Bookseller | 2015-11-25 00:00:00 UTC ]
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In the partnership, Hotels.com customers who book a minimum two-night stay in select U.S. destinations will have the opportunity to download one of seven free ebooks from S&S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
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An exploration of the landscape around a remote Cornish farmhouse, a study of the role of lemons in the Italian cultural landscape, and an account of life below deck on giant container ships are among the books shortlisted for the Stanford Dolman Travel Book of the Year shortlist. Stanfords... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet... Continue reading at AdWeek
[ AdWeek | 2015-04-24 00:00:00 UTC ]
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After years of asking mainstream publishers for ebooks to be bundled with physical books, a small group of indie booksellers have gotten their wish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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A self-published travelogue called Strangers Have the Best Candy wins the Diagram Prize for oddest book title of the year. Continue reading at BBC News
[ BBC News | 2015-03-27 00:00:00 UTC ]
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Bill Bryson’s first travel book in 15 years will be published by Transworld in autumn. The Road to Little Dribbling: More Notes from a Small Island will be a new journey around Britain by the writer. The book was announced today (26th February) at the Penguin Random House sales conference. Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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Google executives believe the company’s ebook program is on the right course, after some early missteps, as it enters its fifth year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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It's like the phrase "curl up with a good book" was invented for the month of December. Here's what we're reading by the fire. The post A Time-Traveling Graphic Novel and More Great Books We’re Reading This Month appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-12-24 00:00:00 UTC ]
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Glasgow Women’s Library and the Wigtown Book Festival are among the organisations receiving funding for the first time from Creative Scotland. The two groups join a number of other literature and publishing organisations awarded regular funding for the period covering April 2015 to March... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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In 2015 the Cairo International Book Fair will launch its first-ever professional program, which will run from January 29 through 31. The post Cairo Book Fair to Launch Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-17 00:00:00 UTC ]
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One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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The Internet is jammed with travel websites to book airline flights. But the operators of CheapAir.com say they are the only air search site that gives travelers the option of booking a trip by rail. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-06-22 00:00:00 UTC ]
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eBook Ninjas will provide professional development for ebook developers, managers, and publishing execs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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After entering the library ebook market last April with a pilot, Simon & Schuster is expanding its program to more libraries, and adding OverDrive as a vendor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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"I was just sitting with my dog in the sun daydreaming and the book came along, the rabbit fur cover, the feeling of the thing, its weight," Iranian–New Zealander artist Nabil Sabio Azadi tells Co.Design of For You the Traveller, the world's furriest travel book, available this week for the... Continue reading at Fast Company
[ Fast Company | 2013-11-02 00:00:00 UTC ]
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