Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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The best book club books out this month are by Leigh Bardugo, Salman Rushdie, Alice Wong, Emily Henry, and others. Which ones do you most want to discuss? Continue reading at Book Riot
[ Book Riot | 2024-04-03 17:00:00 UTC ]
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Results of a new study presented at Leipzig Book Fair show young Germans reading more but later, buying fewer books but at higher prices. The post At Leipzig Book Fair: Young Germans’ Engagement With Books and Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-25 20:27:54 UTC ]
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Nobel laureate Jon Fosse's sense for 'what it’s like for a child to familiarize themselves with world,' says Giona Winje, infuses the books coming to Bologna. The post Children’s Book Rights: Jon Fosse’s Kids’ Books Go to Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-22 20:31:00 UTC ]
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A treacherous horse race, a Bollywood romance, a pansexual bloodmage, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-16 10:30:00 UTC ]
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Earlier this afternoon, hundreds of book workers from around the UK gathered in the rain outside the London Book Fair (one of the largest book publishing trade fairs in the world) to mourn and remember the 187 Palestinian writers, poets, journalists, and scholars killed by Israeli forces since... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-12 18:47:13 UTC ]
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Real climate change activists, secrets hiding behind the limelights, pick-up hoops, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-09 11:30:00 UTC ]
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A punny television bakeoff, a gothic horror novel about biracial twins separated at birth, feminism for all, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-03-02 11:30:00 UTC ]
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Although a major book ban bill is close to passage in Utah, another bill meant to end book bans by the state has hit the legislature. Here's what is in both bills–and what you can do. Continue reading at Book Riot
[ Book Riot | 2024-02-27 16:05:13 UTC ]
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In “The Book of Love,” the Pulitzer finalist and master of short stories pushes our understanding of what a fantasy novel can be. Continue reading at The New York Times
[ The New York Times | 2024-02-12 10:00:46 UTC ]
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14 excellent YA contemporary, romantic, fantastical, and nonfiction reads by Black authors all under $4 this weekend. Continue reading at Book Riot
[ Book Riot | 2024-02-10 11:30:00 UTC ]
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Bologna Children's Book Fair and Bologna Book Plus will have a stand this year at the upcoming New Delhi World Book Fair. The post Trade Fair on Tour: Bologna Children’s Book Fair and Book Plus in India appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-06 21:31:48 UTC ]
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Inspire conversations, get discussions going, and create fascinating experiences with the best book club books 2024 has to offer! Continue reading at Book Riot
[ Book Riot | 2024-01-17 11:30:00 UTC ]
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These are the 23 most clicked-on books featured on Book Riot in 2023, from fantasy to literary fiction and more. Continue reading at Book Riot
[ Book Riot | 2024-01-16 11:45:00 UTC ]
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Public libraries need to prepare for what's happening at school libraries to happen to them. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-01-12 11:40:00 UTC ]
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