Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot
[ Book Riot | 2023-03-22 10:34:00 UTC ]
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The British Book Awards contenders for Book Trade and Book of the Year are announced, with the shortlists consisting of 29 categories. The post British Book Awards: Trade and ‘Book of the Year’ Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-21 15:55:40 UTC ]
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"Just use your library" is not the solution to the new price hikes and benefit decreases in Barnes & Noble's membership changes. Continue reading at Book Riot
[ Book Riot | 2023-03-01 12:57:36 UTC ]
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Book "trends" are not what the world needs; we present here an extremely comprehensive overview of what the book world could really use. Continue reading at Book Riot
[ Book Riot | 2023-02-13 11:37:00 UTC ]
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Publishers exhibiting with IPG at London Book Fair will be able to have a 'shelf' in Exact Editions' digital showcase and 'reading room.' The post Exact Editions To Showcase IPG Publishers’ Books at London Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-09 06:00:48 UTC ]
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Censorship attempts and book bans are at an all time high, but even a handful of people in a book club can make a difference. Here's how. Continue reading at Book Riot
[ Book Riot | 2022-12-15 11:35:00 UTC ]
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The best YA book deals of the day, sponsored by the audio edition of Saint by Adrienne Young.`Sponsored by the audio edition of Saint by Adrienne... Continue reading at Book Riot
[ Book Riot | 2022-12-10 11:30:00 UTC ]
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Book review podcasts are an engaging way to discover new books. Check out these podcasts across different genres, including All The Books! Continue reading at Book Riot
[ Book Riot | 2022-11-30 11:32:00 UTC ]
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The best YA deals of the day, sponsored by MITeen Press.`MITeen Press`https://candlewick.com/r/hanmoji-bookriot`https://bookriot.com/wp-content/uploads/2022/11/Hanmoji_300x500-180x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-11-26 11:30:00 UTC ]
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The 36th edition of the Guadalajara International Book Fair will showcase 70 children's performances and Guest of Honor Sharjah. The post Guadalajara International Book Fair To Present 620 Book Presentations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-22 22:16:54 UTC ]
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While still in the early stages of the legislative process, the proposed bill in Texas would require publishers to develop a new rating system for books, and would give Texas state officials the power to bar schools from doing business with publishers who do not comply with the state’s directives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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Here are Amazon Book Editors' top ten books of the year, as well as trends they've noticed in published in 2022. Continue reading at Book Riot
[ Book Riot | 2022-11-15 14:00:00 UTC ]
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The best YA book deals of the day, sponsored by Lerner Publishing Group. `Lerner Publishing Group`https://lernerbooks.com/braidingsweetgrass?utm_source=bookriot[AMP]utm_medium=banner[AMP]utm_campaign=mk275-1022`https://bookriot.com/wp-content/uploads/2022/11/9781728458991fc-200x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-11-12 11:30:00 UTC ]
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The best YA book deals of the day, sponsored by Penguin Teen. `Penguin... Continue reading at Book Riot
[ Book Riot | 2022-11-05 10:30:00 UTC ]
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BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-11-04 10:40:00 UTC ]
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Today’s edition of kids' book deals is sponsored by sponsored by Triumph Books`Triumph Books`https://www.triumphbooks.com/big-book-of-who-football-products-9781637272527.php?page_id=21`https://bookriot.com/wp-content/uploads/2022/11/SI-Kids-Big-Book-of-WHO-Football-262x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-11-02 15:07:08 UTC ]
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The best YA book deals of the day, sponsored by Penguin Random House Audio: browse today where you can discover books that play!`Penguin Random House... Continue reading at Book Riot
[ Book Riot | 2022-10-22 10:30:00 UTC ]
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Today’s edition of kids' book deals is sponsored by Sponsored by Dynamite Entertainment`Dynamite... Continue reading at Book Riot
[ Book Riot | 2022-10-19 13:26:19 UTC ]
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This week's book censorship news, plus a look at US public libraries declaring themselves upholders of the First Amendment Rights of all. Continue reading at Book Riot
[ Book Riot | 2022-10-14 10:40:00 UTC ]
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As the largest online catalog of published Japanese content in the world, Japan Book Bank is the best and easiest way for publishers and copyright agents to discover new Japanese books and authors. PW caught up with Yoshiaki Hamza Yoshino of Japan Book Publishers Association to discuss JBB and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-11 04:00:00 UTC ]
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