A Loyalty Program Gets Creative With an E-Book That Changes as You Travel

Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Book Riot’s Children’s Book Deals for August 17, 2022

Today’s edition of kids' book deals is sponsored by The Elephant Girl from Jimmy Patterson Books `The Elephant Girl from Jimmy Patterson... Continue reading at Book Riot

[ Book Riot | 2022-08-17 14:24:08 UTC ]
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Book Riot’s YA Book Deals of the Day: August 6, 2022

The best YA deals of the day, sponsored by Macmillan's Happily Ever After newsletter. `Macmillan's Happily Ever After newsletter`https://bookriot.com/giveaways/win-200-to-the-ripped-bodice/`https://bookriot.com/wp-content/uploads/2022/08/BR_rippedBodice200_300x250.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-08-06 10:30:00 UTC ]
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How To Fake That You Read the Book Club Book

Follow my lead and no one will find out that you didn't read the book club book. Step one: praise the art of bookbinding. Continue reading at Book Riot

[ Book Riot | 2022-08-05 10:34:00 UTC ]
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Book Banners Don’t Know What a Book Ban Is

People trying to remove books from libraries insist it's not a book ban. Everyone wants to ban a book, but no one wants to be a book banner. Continue reading at Book Riot

[ Book Riot | 2022-08-03 10:40:00 UTC ]
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Book Riot’s YA Book Deals of the Day: July 30, 2022

The best YA book deals of the day, sponsored by Master of Iron by Tricia Levenseller.`Master of Iron by Tricia... Continue reading at Book Riot

[ Book Riot | 2022-07-30 10:30:00 UTC ]
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Book Riot’s YA Book Deals of the Day: July 23, 2022

The best YA book deals of the day, sponsored by Let's Play volume 2, published by Rocketship Entertainment. `Let's Play volume 2, published by Rocketship Entertainment`https://www.amazon.com/dp/1952126126/`https://bookriot.com/wp-content/uploads/2022/07/LetsPlayV2_Cover-212x300.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-07-23 10:30:00 UTC ]
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Book Riot’s Children’s Book deals for July 20, 2022

Today’s edition of kids' book deals is sponsored by Macmillan's Nightfire`Macmillan's Nightfire`https://bookriot.com/win-an-arc-of-what-moves-the-dead`https://bookriot.com/wp-content/uploads/2022/07/MacmillanEAC_300x500-1-180x300.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-07-20 14:47:33 UTC ]
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Book Riot’s YA Book Deals of the Day: July 16, 2022

The best YA book deals of the day, sponsored by the audiobook of Wake the Bones by Elizabeth Kilcoyne. `the audiobook of Wake the Bones by Elizabeth Kilcoyne`https://us.macmillan.com/books/9781250855992/wakethebones?utm_source=BookRiot+Hey+YA!+Deals`` Continue reading at Book Riot

[ Book Riot | 2022-07-16 10:30:00 UTC ]
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Book Riot’s Children’s Book Deals for July 13, 2022

Today’s edition of kids' book deals is sponsored by Kindle Kids`Kindle Kids`https://www.amazon.com/dp/B08WPB8PW9?ref=erd_mbckd_kdsum22_br_dade_x_714`https://bookriot.com/wp-content/uploads/2022/07/7-13-KAAR-180x300.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-07-13 14:01:20 UTC ]
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Billboards with Quotes From LGBTQ Books Placed in Book-Banning States

For Pride month, Penguin Random House installed billboard with quotes from LGBTQ books in areas where LGBTQ books are being banned. Continue reading at Book Riot

[ Book Riot | 2022-07-11 20:07:06 UTC ]
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Book Riot’s YA Book Deals of the Day: July 9, 2022

The best YA book deals of the day, sponsored by Kyra Leigh. `Kyra Leigh`https://www.getunderlined.com/books/669986/it-will-end-like-this-by-kyra-leigh/`https://bookriot.com/wp-content/uploads/2022/07/iweltcov-198x300.jpeg.optimal.jpeg` Continue reading at Book Riot

[ Book Riot | 2022-07-09 10:30:00 UTC ]
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Marcus Rashford Book Club to give away 50,000 books this summer

Initiative led by the footballer will distribute copies of his own children’s adventure book to young readers with little access to readingFootballer Marcus Rashford’s debut children’s book will be given to 50,000 children this summer as part of an initiative by his book club.The Marcus... Continue reading at The Guardian

[ The Guardian | 2022-07-05 13:14:24 UTC ]
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Book Riot’s YA Book Deals of the Day: July 2, 2022

The best YA book deals of the day, sponsored by Godslayers by Zoe Hana Mikuta. `Godslayers by Zoe Hana... Continue reading at Book Riot

[ Book Riot | 2022-07-02 10:30:00 UTC ]
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Book Club Books to Read This Summer and Fall

Looking for the best book club books for summer and fall 2022? This guide has something for every kind of book club. Continue reading at Book Riot

[ Book Riot | 2022-06-24 10:32:00 UTC ]
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Book Riot’s Children’s Book Deals for June 22, 2022

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[ Book Riot | 2022-06-22 13:56:16 UTC ]
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Book Riot’s YA Book Deals of the Day: June 18, 2022

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[ Book Riot | 2022-06-18 10:30:00 UTC ]
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Book Riot’s Children’s Book Deals for June 15, 2022

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[ Book Riot | 2022-06-15 14:42:49 UTC ]
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Forefront Books, FDFI Launch Frederick Douglass Books

Forefront Books has partnered with the Frederick Douglass Family Initiatives (FDFI) to launch a new joint publishing imprint in an effort "to establish a pathway for Black and Brown authors to write and publish a professional book with distribution into traditional retailers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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Book Riot’s YA Book Deals of the Day: June 11, 2022

The best YA book deals are sponsored by the audiobook edition of We All Fall Down by Rose Szabo. `the audiobook edition of We All Fall Down by Rose... Continue reading at Book Riot

[ Book Riot | 2022-06-11 10:30:00 UTC ]
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