Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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In “The Book of Love,” the Pulitzer finalist and master of short stories pushes our understanding of what a fantasy novel can be. Continue reading at The New York Times
[ The New York Times | 2024-02-12 10:00:46 UTC ]
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14 excellent YA contemporary, romantic, fantastical, and nonfiction reads by Black authors all under $4 this weekend. Continue reading at Book Riot
[ Book Riot | 2024-02-10 11:30:00 UTC ]
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Bologna Children's Book Fair and Bologna Book Plus will have a stand this year at the upcoming New Delhi World Book Fair. The post Trade Fair on Tour: Bologna Children’s Book Fair and Book Plus in India appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-06 21:31:48 UTC ]
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Inspire conversations, get discussions going, and create fascinating experiences with the best book club books 2024 has to offer! Continue reading at Book Riot
[ Book Riot | 2024-01-17 11:30:00 UTC ]
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These are the 23 most clicked-on books featured on Book Riot in 2023, from fantasy to literary fiction and more. Continue reading at Book Riot
[ Book Riot | 2024-01-16 11:45:00 UTC ]
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Public libraries need to prepare for what's happening at school libraries to happen to them. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-01-12 11:40:00 UTC ]
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Here are the books that all the book clubs are reading for January 2024, plus how to join in the discussion. Continue reading at Book Riot
[ Book Riot | 2024-01-12 11:34:00 UTC ]
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Firestorm Books in Asheville, N.C., has acquired 22,500 copies of 46 children's books that were banned from the Duval County Public School system in Florida, and will distribute them for free across the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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With leading support from Hachette UK and Oxford University Press, Book Aid's shipment for kids and adults is in distribution. The post A Shipment of 25,000 Books to Ukraine: Book Aid International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-15 21:37:46 UTC ]
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Here are the books being read by all of the book clubs this month, as well as how to take part in the discussion. Continue reading at Book Riot
[ Book Riot | 2023-12-08 11:36:00 UTC ]
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The publisher had said it would segregate books with themes on race and gender at school fairs in order to navigate a rash of bans across the country. Continue reading at HuffPost
[ HuffPost | 2023-10-25 04:04:33 UTC ]
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Children’s book publisher will allow US districts to include or exclude separate list, a decision that has led to a backlashThe children’s book publisher Scholastic said it will separate titles in its elementary school book fairs by race, gender and sexuality, allowing school districts to... Continue reading at The Guardian
[ The Guardian | 2023-10-18 15:10:12 UTC ]
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October's book club picks include a cursed town gothic novel, a Rasta woman's memoir, a novel about small town secrets, and more. Continue reading at Book Riot
[ Book Riot | 2023-10-17 10:36:00 UTC ]
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Scholastic has separated out LGBTQ books and BIPOC books into an optional add-on box in a policy some are calling a "bigot button." Continue reading at Book Riot
[ Book Riot | 2023-10-16 14:39:10 UTC ]
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Donald Miller, CEO of the marketing company StoryBrand, will release five to 10 books annually beginning next year in partnership with Forefront Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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Starting this weekend, to coincide with Banned Books Week, The New Republic and their partners will be kicking off a month-long Banned Books Tour—sending a bookmobile around the country to share books, celebrate reading, and fight book banning. If you want to help, and you’ll be at the Brooklyn... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-29 14:00:14 UTC ]
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A right-wing book publisher has a solution to Scholastic Book Fairs: their own. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-09-15 10:40:00 UTC ]
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What are the book clubs reading this month? Dive into eight picks for September book clubs and learn how to join the conversation. Continue reading at Book Riot
[ Book Riot | 2023-09-15 10:36:00 UTC ]
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Find your YA book club reading list, with YA book club books on a wide range of topics and exploring many different genres. Continue reading at Book Riot
[ Book Riot | 2023-09-05 10:33:00 UTC ]
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