Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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JetBlue Airways is removing its fares and schedules from 11 online travel booking sites, saying the move will cut costs and help keep fares low. The decision follows the lead of Southwest Airlines, which has long kept its booking information from some of the most popular online travel sites.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-21 00:00:00 UTC ]
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In three months at Little, Brown, Sharmaine Lovegrove has got off to a flying start, as Sarah Shaffi discovers. Continue reading at The Bookseller
[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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From Madagascar, Lebanon, and Indonesia, three of Frankfurter Buchmesse's 2017 Invitation Program publishers talk about their work and challenges. The post Three Profiles: Invitation Program Brings Emerging Publishers to Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-03 00:00:00 UTC ]
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Leveraging the deep resources of the world's second-largest consumer book publisher, 'HarperCollins 200' will be featured at Frankfurt Book Fair. The post HarperCollins Readies Its 200th Anniversary Programming for Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-18 00:00:00 UTC ]
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Ahead of Frankfurt Book Fair's Guest of Honor focus this year on the French industry, a talk with Buchmesse's Juergen Boos and Holger Volland. The post Frankfurt’s French Guest of Honor Program: Boos on ‘Beyond the Book’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-11 00:00:00 UTC ]
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The new program, called Global Certified Accessible, allows publishers to verify whether their ebooks meet accessibility standards required by blind or low vision students as well as those with dyslexia or other disabilities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-27 00:00:00 UTC ]
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Themed on the concept of words' power to have impact, the German Guest of Honor program has opened at Warsaw Book Fair, and continues this weekend. The post ‘Words Move’: Germany’s Guest of Honor Program Opens at Warsaw Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-19 00:00:00 UTC ]
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After a month of voting, Chimamanda Ngozi Adichie’s acclaimed novel was picked as the winner in the One Book, One New York program. The program promotes the reading of a single work by residents in all five boroughs of the city. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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Excited about a debut psychological thriller, Toronto-based Westwood Creative Artists is a London Book Fair's International Rights Center this week. The post Rights Watch: Canada’s Westwood Creative Artists at London Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-14 00:00:00 UTC ]
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With an application deadline of April 30, Frankfurt's Fellows will bring together an international cohort of publishers, editors, and rights specialists. The post Frankfurt Book Fair’s Fellowship Program Is Open for 2017 Applications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-10 00:00:00 UTC ]
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New York City's new reading initiative, which will encourage residents of each of the five boroughs to read the same book, will close its online polls on March 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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Surrounding and extending the reach of London Book Fair, London Book & Screen Week has events scheduled all over the British capital, March 13-19. The post ‘Hogwarts to Hygge’: London Book & Screen Week Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-16 00:00:00 UTC ]
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Twelve cities in East Africa will be visited in March by the Jalada Africa writers' collective's first multinational festival, a celebration of creativity. The post Jalada Africa’s Traveling Book Festival Is Ready to Roll appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-14 00:00:00 UTC ]
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At the Berlin Film Festival's Soirée française du cinéma, authors are announced for participation in France's Guest of Honor plans at Frankfurt Book Fair. The post First Authors Announced in France’s Frankfurt Book Fair Guest of Honor Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-14 00:00:00 UTC ]
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Julian Sayarer's book Interstate: Hitchhiking Through the State of a Nation (Arcadia) has been named Travel Book of the Year at the Edward Stanford Travel Writing Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-02-04 00:00:00 UTC ]
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New York City has announced its One Book, One New York program, which will encourage residents of each of the five boroughs to read the same book once the title is announced in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-01 00:00:00 UTC ]
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Indies are leading the shortlist for the Stanford Dolman Travel Book of the Year, with five of the six books vying for the £5,000 prize hailing from independent presses. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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Lenovo plans to have three flavors of the Yoga Book—its innovative typing, writing, and drawing mash-up of a computer—in 2017. The company’s Android and Chrome chief, Jeff Meredith, recently confirmed to Laptop Magazine that a Chrome OS version would arrive next year after the website Chrome... Continue reading at PC World
[ PC World | 2016-12-16 00:00:00 UTC ]
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In a combination of analysis, commentary, and rights-center deal-making, the 35th Sharjah fair clarifies issues and opportunities for industry growth. The post Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-02 00:00:00 UTC ]
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Created as a premium setting for facilitated meetings, Frankfurt Book Fair's Business Club now is also a hub of specialized programming. The post At Frankfurt Book Fair’s Business Club: Programming Notes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
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