Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
News tagged with:
#buenos aires
#people thinking
#set foot
The awards partnership between Penguin Random House and We Need Diverse Books will award $60,000 in scholarships. Continue reading at Book Riot
[ Book Riot | 2023-10-18 18:22:57 UTC ]
More news stories like this | News stories tagged with:
#diverse books
#penguin random house
#random house
For 20 years, the San Francisco–based publisher has mentored designers and editors through a paid fellowship program outside the internship model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#based publisher
The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series... Continue reading at AdWeek
[ AdWeek | 2023-08-30 11:38:30 UTC ]
More news stories like this | News stories tagged with:
#leadership change
#reader revenue
#person familiar
#hearst
This year’s conference features an especially strong lineup of programs responding to the ongoing nationwide surge in book bans and legislative challenges to the freedom to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book bans
#strong lineup
#legislative challenges
The Association of American Literary Agents presents a day of in-person educational sessions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agents
Describing an 'inward-looking atmosphere,' panelists at London Book Fair explored the funding impact of Brexit on the literature market. The post At London Book Fair: Brexit and Creative Industry Funding appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-26 13:37:28 UTC ]
More news stories like this | News stories tagged with:
#london book fair
The bookseller announced new benefits and discount perks in an effort to "revitalize" its membership ranks and unveiled an alternative free B&N Rewards loyalty program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller announced
#bookseller
The actor, director, and author-illustrator will give the closing keynote presentation at the U.S. Book Show children’s book program on May 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book program
#book show
#children’s book
London Book Fair has announced its first schools program, expected to bring 80 students to the floor of the trade show this week at Olympia. The post London Book Fair and Literacy Trust Open Schools Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-17 09:05:27 UTC ]
More news stories like this | News stories tagged with:
#trade show
#london book fair
#book fair
The grime star said he was ‘proud’ to offer the two-day event headlined by Wretch 32, John Agard and Malorie BlackmanA free festival from Stormzy’s #Merky Books imprint, headlined by musician Wretch 32, poet John Agard and former children’s laureate Malorie Blackman, will aim to demystify... Continue reading at The Guardian
[ The Guardian | 2023-02-27 11:15:55 UTC ]
More news stories like this | News stories tagged with:
#john agard
#demystify publishing
##merky books
#literature festival
Several parts of the 2023 Bologna Book Plus programming touch directly on international translation and publication book rights. The post Rights Edition: Bologna Book Plus’ Rights Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-10 10:52:17 UTC ]
More news stories like this | News stories tagged with:
#rights edition
#bologna book
The Sheikh Zayed Book Award-sponsored program runs July 23-t0-29 in association with the British Centre for Literary Translation. The post Sheikh Zayed Book Award Translation Program Returns for 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-30 18:08:38 UTC ]
More news stories like this | News stories tagged with:
#literary translation
#zayed book
The holiday travel season is once again upon us! It's the magical time of the year that combines standing in airport security lines with incrementally losing your mind as the hands of your watch perpetually tick closer to a boarding time that magically moved up 45 minutes since you left the... Continue reading at Engadget
[ Engadget | 2022-12-04 15:30:19 UTC ]
More news stories like this | News stories tagged with:
#hudson river
The Sheikh Zayed Book Award at Frankfurter Buchmesse adds a networking reception for publishers, translators, and partners. The post Sheikh Zayed Book Award Expands Its Frankfurt Cultural Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-13 00:13:07 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
#zayed book
More than 2 million children just became eligible for free books: California Governor Gavin Newsom has signed Senate Bill 1183 to establish Dolly Parton’s Imagination Library Program in the state and specify how it will operate. The program will use money from a dedicated fund “to provide... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-06 18:35:28 UTC ]
More news stories like this | News stories tagged with:
#dolly parton
#free books
The Sheikh Zayed Book Award at Frankfurter Buchmesse will present two panel discussions on Arabic literature and publishing. The post At Frankfurter Buchmesse: Sheikh Zayed Book Award Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-28 20:05:10 UTC ]
More news stories like this | News stories tagged with:
#panel discussions
#arabic literature
#frankfurter buchmesse
#zayed book
Consider these wonderful...and maybe dangerous?...comic book locals for your summer vacation destination. Continue reading at Book Riot
[ Book Riot | 2022-07-29 10:31:00 UTC ]
More news stories like this | News stories tagged with:
#comic book
James Campbell’s memoir "Just Go Down to the Road" captures an era and how it shaped the author’s eventual literary career. Continue reading at The Washington Post
[ The Washington Post | 2022-05-18 12:00:46 UTC ]
More news stories like this | News stories tagged with:
#memoir
The inaugural Caucasus and Black Sea Basin conference was the centerpiece of the UNESCO World Book Capital closer in Tbilisi. The post Georgia’s World Book Capital Program Stages Its Black Sea Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-19 17:35:48 UTC ]
More news stories like this | News stories tagged with:
#world book
Today, the National Book Foundation announced its inaugural selected titles for its new Science + Literature program. Supported by a three-year $525,000 grant from the Alfred P. Sloan Foundation, the program recognizes three books each year and aims to foster an engaged understanding of science... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-09 16:51:29 UTC ]
More news stories like this | News stories tagged with:
#selected titles
#national book foundation