Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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As the agency develops plans for exploring the moon and Mars, it's seeking cutting-edge research that could turn science fiction into reality. Continue reading at Wired
[ Wired | 2021-09-22 21:04:50 UTC ]
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New guidebooks and narrative nonfiction spell out the rewards that travel can bring: pleasure, enrichment, even sanity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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The June digital edition of the trade show for younger readers' content outlines some of its plans for an expanding stretch on the calendar. The post Bologna Children’s Book Fair: More Programming Details appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-19 17:29:01 UTC ]
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The Sheikh Zayed Book Award will present commentary from–and conversation with–many of its winners, from both 2020 and 2021. The post Sheikh Zayed Book Award at AIDBF: Its Cultural Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-18 23:11:14 UTC ]
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When travel beckons, be sure to pack the 10 best books of May. Any journey feels more meaningful with a good novel or nonfiction title at hand. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-05-18 17:32:54 UTC ]
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Following readings for the Edinburgh International Book Festival, Royal Shakespeare actors will be seen in the International Booker ceremony. The post International Booker and Edinburgh Book Festival Announce RSC Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-28 17:41:34 UTC ]
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The biennial forum this year will feature publishers, agents, scouts, editors, civic leaders and Israeli conductor Gil Shohat. (Sponsored) The post Jerusalem International Book Forum: Its 2021 Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-12 14:23:31 UTC ]
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Columbia University Press, in collaboration with Howard University and Columbia University, is launching a new Black studies book series, with plans to also recruit and train students for the book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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Some good news: today, Publishers Weekly reported that We Need Diverse Books is partnering with Penguin Random House on a series of programs to get more books by Black writers published. The Black Creatives Fund initiative involves a “Revisions Workshop”; a mentoring program; and marketing... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-17 18:23:38 UTC ]
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The shortlist has been announced for this year's Stanford Dolman Travel Book of the Year prize. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 08:37:57 UTC ]
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Rights and licensing are part of the Taipei Book Fair's Publishers Training Program, produced digitally with Frankfurter Buchmesse. The post Frankfurt’s Publishers Training Program Returns to Taipei’s Book Exhibition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-22 21:19:09 UTC ]
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The National Book Awards' new digital outreach series features a 12-event presentation of winners, shortlistees, and finalists, including international literature and translation. The post US National Book Award Program: Spring Season appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-18 19:01:19 UTC ]
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BookLife Elite will offer public libraries access to a curated collection of unlimited, simultaneous-use indie e-books, meaning library readers can access the books instantly—no holds lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-13 05:00:00 UTC ]
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Twenty writers from the United Kingdom and Ireland have been chosen from an initial pool of 708 Costa Book Award entries. The post The Costa Book Awards Program Announces Its 2020 Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-25 14:14:19 UTC ]
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The Accumulate Art School for the Homeless, a London-based charity that provides creative education and workshops for young homeless people, has partnered with unhoused artists to create a new graphic novel called The Book of Homelessness. The project began with a series of writing and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-18 17:27:23 UTC ]
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Six seminars offer discussions and presentations about issues and best practices in COVID-era bookselling, translation, and publishing. The post ‘Let’s Talk’ Program Opens Monday, Aligned with Thessaloniki’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-04 18:43:40 UTC ]
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Amid major industry uncertainty, guidebook publishers are keeping things domestic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Authors, shut out of holding in-person events at bookstores, have adapted to the digital book event, and book launches are getting more creative and collaborative as a result. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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The nonprofit has said its National Emergency Library was a public service to people unable to access libraries during the pandemic, but publishers and authors accused it of theft. Continue reading at The New York Times
[ The New York Times | 2020-06-11 19:56:08 UTC ]
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the Italian book business opens 'New Books from Italy' to promote contemporary titles, industry directories, and translation funding opportunities. The post New Books From Italy: Launching an International Rights Sales Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-11 13:55:15 UTC ]
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