Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Not just books: Laura Prinsloo, who chairs Jakarta's National Book Committee, says Market Focus Indonesia will stress 'everything from film, games, animation and apps, to character, entertainment, and intellectual property.' The post London Book Fair’s Market Focus Indonesia: Creative Industries... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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Book-to-film trends and streaming entertainment are topics at the Jerusalem International Book Forum in May, as are panels on book sales. The post Jerusalem International Book Forum Announces Initial 2019 Programming Plans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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With support from the Andrew Mellon Foundation, the National Book Foundation's 'NBF Presents' expands its events and widens its outreach. The post National Book Foundation’s Spring ‘NBF Presents’ Season: Expanded Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-21 00:00:00 UTC ]
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The Independent Bookshop of the Year category of the 2019 Nibbies has a 48-store shortlist and is broken into nine regions in its initial round. The post British Book Awards Program Names Nine Bookshop Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-20 00:00:00 UTC ]
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More than 36 organizations from around the world have spoken out against a library book scanning program known as "controlled digital lending," dubbing the practice "systematic infringement." Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-14 00:00:00 UTC ]
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Three key categories of shortlists have been named in the 2019 Sheikh Zayed Book Award program, with the prize ceremony set for April 25. The post The Sheikh Zayed Book Award Program Announces 2019 Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-11 00:00:00 UTC ]
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Themed on 'German Stories,' the Guest of Honor program at Taipei International Book Exhibition in February is to feature the 100th anniversary of the Bauhaus as part of its presentation. The post Details Announced for Germany’s Guest of Honor Program at the Taipei International Book Exhibition... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-08 00:00:00 UTC ]
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Tours of relevant industry sites, lectures, seminars, networking, and training are featured in a series of professional program offerings this week at Beijing International Book Fair. The post Update From the Beijing International Book Fair’s Professional Programs appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-23 00:00:00 UTC ]
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Arcadia Publishing and the American Booksellers Association have teamed up on a program that will give independent booksellers access to a select group of regional titles that will appeal to their local customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-23 00:00:00 UTC ]
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The growing list of political Trump books published in the States this season are seeing strong foreign rights sales into Europe. The post Trump Books Travel, but German Rights Directors Say Interest Rarely Runs Both Ways appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-16 00:00:00 UTC ]
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The startup announced a new feature called Daily Drop, which promises a guaranteed 30% off online travel agency room rates. HotelTonight, the mobile app that lets you book last-minute discounted hotel rooms, is making a bigger play for millennial stays. On Tuesday, the startup announced a new... Continue reading at Fast Company
[ Fast Company | 2018-07-31 00:00:00 UTC ]
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In categories of art, photography, fiction, nonfiction, and speciality books, the 213-year-old New England Society announces winners of its award for trade books of regional interest and significance. The post New England Society Names Five 2018 Book Awards: Fiction, Nonfiction, Art, and Travel... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-16 00:00:00 UTC ]
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The 82-year-old the Dalai Lama is slowing down physically at 82 but he remains a prolific writer and a force in U.S. publishing with 90 titles already and more to come. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-30 00:00:00 UTC ]
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The spaciousness and energy at Abu Dhabi's National Exhibition Center make the just opened book fair there a sprawling, energetic event with a professional program at its heart. The post Abu Dhabi International Book Fair Opens, a Professional Program at Its Center appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-26 00:00:00 UTC ]
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A treatise on making moral decisions in an immoral age–or the excuses of a man Donald Trump calls a "slimeball" who "always ends up badly and out of whack"–the new James Comey book is from Macmillan, which published 'Fire and Fury' earlier this year. The post Macmillan’s Second Major Political... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-17 00:00:00 UTC ]
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Georgia's unique 33-character alphabet takes center stage in its 2018 Guest of Honor plans for Frankfurter Buchmesse, as was detailed at a news conference at Leipzig Book Fair. The post At Leipzig Book Fair, Georgia Opens Its Frankfurter Buchmesse Guest of Honor Program appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-16 00:00:00 UTC ]
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The London Book Fair's annual Insights Seminar Program is addressing a number of publishing industry topics including children's books, translation, and Brexit. The post Twelve Highlights From London Book Fair’s Upcoming Seminar Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-07 00:00:00 UTC ]
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Ex-soldier and novelist Jan Morris CBE has been recognised for her outsanding contribution to travel writing by The Edward Stanford Travel Writing Awards, while Kapka Kassabova was honoured with the Stanford Dolman Travel Book of the Year for Border (Granta). Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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A new program for classrooms: The UK's Make Our Book is free to schools and is 'properly magical' for students, says its creator Emma Barnes. The post The UK’s Make Our Book: An Internationally Available School-Publishing Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
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Bookselling Without Borders, which is sponsored by five independent publishers, is looking to raise $30,000 on Kickstarter. The funds will be used to send booksellers to three international book fairs next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-25 00:00:00 UTC ]
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