Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire Manhattan blocks, billboards, bus shelters and taxi tops, as well as on Instagram, on Elle.com and in the print magazine. The image you see below is a rendering of an execution planned for Clarkson Street between Washington and Greenwich in Manhattan.The "So Elle" campaign, says the magazine's senior VP, publisher and chief revenue officer, Kevin O'Malley, "is tied to Elle's September issue, which is the culmination of Nina Garcia's vision since becoming editor in chief of Elle." (The issue is Garcia's first full September issue since taking over for Robbie Myers last fall.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-09-04 00:00:00 UTC ]
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Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle,... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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The Festival des Ecrivains du Monde, a celebration of world literature, began in Paris Friday September 20, continued through the weekend and carried over for two days in Lyon where it ends today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-24 00:00:00 UTC ]
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Unlike his buttoned-up peers in the executive suite at Hearst, Troy Young doesn't keep an office, nor does he wear designer suits to work. Rumors have even spread that he insisted on a contract provision saying he didn't need to wear a necktie. He says there's nothing about ties in the contract... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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Hearst is preparing to launch a digital weekly edition of monthly men's magazine Esquire this week, in an attempt to appeal to younger readers and stem double-digit circulation falls. Continue reading at Media Week
[ Media Week | 2013-09-02 00:00:00 UTC ]
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Hearst Magazines International announced today that Arnaud de Puyfontaine has been appointed as managing director, Western Europe, of Hearst Magazines International. Continue reading at Media Week
[ Media Week | 2013-08-23 00:00:00 UTC ]
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The women's glossy magazine sector reported continued declines in circulation in the first six months of 2013, with Hearst Magazines UK's Company magazine plummeting 36.7 per cent. Continue reading at Media Week
[ Media Week | 2013-08-15 00:00:00 UTC ]
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In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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Hearst Magazines UK has published a shopping guide in Mandarin Chinese, which is being handed out with 10,000 copies of the latest Elle Collections luxury fashion biannual. Continue reading at Media Week
[ Media Week | 2013-07-26 00:00:00 UTC ]
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Rupert Murdoch, who began building his media empire 60 years ago, is relishing the chance “to do it all over again” with his newly streamlined publishing company that has $2.6 billion in cash to fuel acquisitions. The new News ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-05 00:00:00 UTC ]
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A list titled LibraryReads will be created monthly by libraries all over the country, compiling 10 picks that staff members would choose for the reading public. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-03 00:00:00 UTC ]
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Hearst Magazines plans to publish two test issues of a new lifestyle magazine with celebrity physician Dr. Mehmet Oz in the first quarter of 2014, the company said today.The company plans to distribute about 350,000 copies of the first issue to newsstands and another 450,000 to certain... Continue reading at Crains New York
[ Crains New York | 2013-06-25 00:00:00 UTC ]
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The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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In order to better gauge social media success, and help usher foot traffic into bookstores, SIBA has launched the marketing initiative, "Code Read.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-10 00:00:00 UTC ]
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Random House Group has launched its first online consumer insight panel, Bookmarks. The online... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Commenting has been a featured element on content-focused websites for several years now. Yet, many publishers are burying the comment feed at the bottom of a page, hoping it won’t distract readers away from the headlined stories. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to digital formats. Swartz, the former head of Hearst’s newspaper business and for the past two years, its chief operating... Continue reading at AdWeek
[ AdWeek | 2013-06-03 00:00:00 UTC ]
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Apple heads to a U.S. federal court Monday to face civil accusations that it conspired with five publishers to drive up the price of electronic books in the weeks leading up to the 2010 introduction of the iPad. Continue reading at AllThingsD
[ AllThingsD | 2013-06-03 00:00:00 UTC ]
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Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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NEW YORK—Chris Wilkes admitted he was initially uncertain of how Hearst's digital efforts would play out—he even made sure to keep his old job when he started his work on tablets. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-15 00:00:00 UTC ]
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Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
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