The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
News tagged with:
#personal interest
#tipping point
Are publishers acquiring fewer LGBTQ+ and diverse books in the wake of rising censorship? This week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-03-24 10:40:00 UTC ]
More news stories like this | News stories tagged with:
#diverse books
#literary agents
Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot
[ Book Riot | 2023-03-22 10:34:00 UTC ]
More news stories like this | News stories tagged with:
#book world
The British Book Awards contenders for Book Trade and Book of the Year are announced, with the shortlists consisting of 29 categories. The post British Book Awards: Trade and ‘Book of the Year’ Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-21 15:55:40 UTC ]
More news stories like this | News stories tagged with:
#shortlists appeared
#book of the year
#book trade
#british book
Book "trends" are not what the world needs; we present here an extremely comprehensive overview of what the book world could really use. Continue reading at Book Riot
[ Book Riot | 2023-02-13 11:37:00 UTC ]
More news stories like this | News stories tagged with:
#book world
Publishers exhibiting with IPG at London Book Fair will be able to have a 'shelf' in Exact Editions' digital showcase and 'reading room.' The post Exact Editions To Showcase IPG Publishers’ Books at London Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-09 06:00:48 UTC ]
More news stories like this | News stories tagged with:
#reading room
#london book fair
Censorship attempts and book bans are at an all time high, but even a handful of people in a book club can make a difference. Here's how. Continue reading at Book Riot
[ Book Riot | 2022-12-15 11:35:00 UTC ]
More news stories like this | News stories tagged with:
#censorship attempts
#books bans
#book bans
#time high
#book club
The best YA book deals of the day, sponsored by the audio edition of Saint by Adrienne Young.`Sponsored by the audio edition of Saint by Adrienne... Continue reading at Book Riot
[ Book Riot | 2022-12-10 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#audio edition
#ya book
Book review podcasts are an engaging way to discover new books. Check out these podcasts across different genres, including All The Books! Continue reading at Book Riot
[ Book Riot | 2022-11-30 11:32:00 UTC ]
More news stories like this | News stories tagged with:
#book review
The best YA deals of the day, sponsored by MITeen Press.`MITeen Press`https://candlewick.com/r/hanmoji-bookriot`https://bookriot.com/wp-content/uploads/2022/11/Hanmoji_300x500-180x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-11-26 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#ya deals
#miteen press
#`miteen press`https
#ya book
The 36th edition of the Guadalajara International Book Fair will showcase 70 children's performances and Guest of Honor Sharjah. The post Guadalajara International Book Fair To Present 620 Book Presentations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-22 22:16:54 UTC ]
More news stories like this | News stories tagged with:
#36th edition
#honor sharjah
While still in the early stages of the legislative process, the proposed bill in Texas would require publishers to develop a new rating system for books, and would give Texas state officials the power to bar schools from doing business with publishers who do not comply with the state’s directives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#early stages
Here are Amazon Book Editors' top ten books of the year, as well as trends they've noticed in published in 2022. Continue reading at Book Riot
[ Book Riot | 2022-11-15 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon book
The best YA book deals of the day, sponsored by Lerner Publishing Group. `Lerner Publishing Group`https://lernerbooks.com/braidingsweetgrass?utm_source=bookriot[AMP]utm_medium=banner[AMP]utm_campaign=mk275-1022`https://bookriot.com/wp-content/uploads/2022/11/9781728458991fc-200x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-11-12 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#ya book
The best YA book deals of the day, sponsored by Penguin Teen. `Penguin... Continue reading at Book Riot
[ Book Riot | 2022-11-05 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#penguin teen
#`penguin teen`https
#ya book
BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2022-11-04 10:40:00 UTC ]
More news stories like this | News stories tagged with:
#online book
Today’s edition of kids' book deals is sponsored by sponsored by Triumph Books`Triumph Books`https://www.triumphbooks.com/big-book-of-who-football-products-9781637272527.php?page_id=21`https://bookriot.com/wp-content/uploads/2022/11/SI-Kids-Big-Book-of-WHO-Football-262x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-11-02 15:07:08 UTC ]
More news stories like this | News stories tagged with:
#book deals
#children’s book
The best YA book deals of the day, sponsored by Penguin Random House Audio: browse today where you can discover books that play!`Penguin Random House... Continue reading at Book Riot
[ Book Riot | 2022-10-22 10:30:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#penguin random house
#ya book
Today’s edition of kids' book deals is sponsored by Sponsored by Dynamite Entertainment`Dynamite... Continue reading at Book Riot
[ Book Riot | 2022-10-19 13:26:19 UTC ]
More news stories like this | News stories tagged with:
#book deals
#children’s book
This week's book censorship news, plus a look at US public libraries declaring themselves upholders of the First Amendment Rights of all. Continue reading at Book Riot
[ Book Riot | 2022-10-14 10:40:00 UTC ]
More news stories like this | News stories tagged with:
#amendment rights
#public libraries
As the largest online catalog of published Japanese content in the world, Japan Book Bank is the best and easiest way for publishers and copyright agents to discover new Japanese books and authors. PW caught up with Yoshiaki Hamza Yoshino of Japan Book Publishers Association to discuss JBB and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw caught
#publishers association