The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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The $9.99 monthly service offers access to more than 600,000 books and audiobooks.Now the go-to place for electronics, groceries, and pretty much everything else, Amazon's e-commerce empire was built atop books. The site hasn't forgotten about its roots--it is reportedly testing an ebook and... Continue reading at Fast Company
[ Fast Company | 2014-07-17 00:00:00 UTC ]
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Amazon is quietly testing its own subscription ebook service, Kindle Unlimited, which will reportedly cost $9.99 per month and include over 600,000 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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This year several independent bookstores have tried putting their weight behind a single title in an effort to see if they can move the sales needle through strong, but quick, promotional efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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The Toronto Star is testing the ebook market with a dedicated subscription model. Launched in November 2012, Star Dispatches is the brainchild of the Toronto Star's marketing department. The Star already has more than 20 titles of long-form jour ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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The Authors Guild is seeking more than $2 billion in damages from Google Books – which may make this one of the most expensive copyright damages cases in litigation history. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-08 00:00:00 UTC ]
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Random House of Canada is experimenting with a different kind of book tour this fall--one that guarantees book sales from every person attending a launch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
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Following its first 25,000-book shipment to Kyiv, Book Aid International at London Book Fair announces that 15,000 more books are heading to Ukraine. The post London Book Fair Charity: Book Aid International Sends More Books to Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-13 09:25:56 UTC ]
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These are the books all of the book clubs are reading this month. Grab a copy and learn how to join in. Continue reading at Book Riot
[ Book Riot | 2023-11-10 11:36:00 UTC ]
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The former “Gilmore Girls” star and best-selling author shares what she watched, read and listened to in a week. Continue reading at The New York Times
[ The New York Times | 2020-02-12 15:00:10 UTC ]
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The former “Gilmore Girls” star and best-selling author shares what she watched, read and listened to in a week. Continue reading at The New York Times
[ The New York Times | 2020-02-12 15:00:10 UTC ]
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National Book Tokens has launched its annual festive campaign, with the return of its Hidden Book Game for a seventh year, and Book Island Game for children for a second year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 22:34:50 UTC ]
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For book lovers and politics fiends, 2018 has gotten off to a bang with the early publication of “Fire and Fury: Inside the Trump White House” by Michael Wolff. Welcome to the new year! I’m Carolyn Kellogg with this week’s books newsletter. THE BIG STORY Excerpts from “Fire and Fury” that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-06 00:00:00 UTC ]
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While no single title has emerged as the hot book of this year’s London Book Fair, a number of titles were generating buzz as the trade show kicked off on Tuesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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Which books by AAPI authors are you looking to read in your book clubs this month? Continue reading at Book Riot
[ Book Riot | 2024-05-08 17:00:00 UTC ]
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Egypt's Diwan Publishing holds a place of honor at the Abu Dhabi International Book Fair with its new series of Naguib Mahfouz covers. The post At Abu Dhabi Book Fair: Diwan’s New Naguib Mahfouz Book Covers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-03 23:56:56 UTC ]
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Make your book club spicy with a time-traveling romance, a funny queer-coming-of-age novel with messy family details, and more. Continue reading at Book Riot
[ Book Riot | 2024-05-01 17:00:00 UTC ]
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Inspiration for youth activists, a dark (and delicious) serial killer story, a fairy tale with twists and turns, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-04-27 10:30:00 UTC ]
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What begins as a story about a Girl Scout Honor being censored for being about a teen's banned books project is a story of commissioners complicit in book banning county-wide. Continue reading at Book Riot
[ Book Riot | 2024-04-24 12:00:00 UTC ]
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Publishers and booksellers worked together to secure an exemption from the EU's late payment legislation, a decision that protects the publishing's unique business model. The post World Book Day: EU to Exclude Book Industry from Late Payment Regulations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-23 23:25:00 UTC ]
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The editor and essayist Joseph Epstein looks back on his life and career in two new books. Continue reading at The New York Times
[ The New York Times | 2024-04-22 09:03:39 UTC ]
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