The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Inspire conversations, get discussions going, and create fascinating experiences with the best book club books 2024 has to offer! Continue reading at Book Riot
[ Book Riot | 2024-01-17 11:30:00 UTC ]
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These are the 23 most clicked-on books featured on Book Riot in 2023, from fantasy to literary fiction and more. Continue reading at Book Riot
[ Book Riot | 2024-01-16 11:45:00 UTC ]
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Public libraries need to prepare for what's happening at school libraries to happen to them. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-01-12 11:40:00 UTC ]
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Here are the books that all the book clubs are reading for January 2024, plus how to join in the discussion. Continue reading at Book Riot
[ Book Riot | 2024-01-12 11:34:00 UTC ]
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Firestorm Books in Asheville, N.C., has acquired 22,500 copies of 46 children's books that were banned from the Duval County Public School system in Florida, and will distribute them for free across the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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With leading support from Hachette UK and Oxford University Press, Book Aid's shipment for kids and adults is in distribution. The post A Shipment of 25,000 Books to Ukraine: Book Aid International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-15 21:37:46 UTC ]
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Here are the books being read by all of the book clubs this month, as well as how to take part in the discussion. Continue reading at Book Riot
[ Book Riot | 2023-12-08 11:36:00 UTC ]
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All photos courtesy of e-Kitabu. In 1993, I was a teenager, volunteering to work with street children in Kibera, the largest “slum” on the continent of Africa. I held babies, played hokey-pokey and Swahili versions of patty cake with grade-school kids, fielded requests for money by street... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-04 09:48:58 UTC ]
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The publisher had said it would segregate books with themes on race and gender at school fairs in order to navigate a rash of bans across the country. Continue reading at HuffPost
[ HuffPost | 2023-10-25 04:04:33 UTC ]
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Children’s book publisher will allow US districts to include or exclude separate list, a decision that has led to a backlashThe children’s book publisher Scholastic said it will separate titles in its elementary school book fairs by race, gender and sexuality, allowing school districts to... Continue reading at The Guardian
[ The Guardian | 2023-10-18 15:10:12 UTC ]
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October's book club picks include a cursed town gothic novel, a Rasta woman's memoir, a novel about small town secrets, and more. Continue reading at Book Riot
[ Book Riot | 2023-10-17 10:36:00 UTC ]
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Scholastic has separated out LGBTQ books and BIPOC books into an optional add-on box in a policy some are calling a "bigot button." Continue reading at Book Riot
[ Book Riot | 2023-10-16 14:39:10 UTC ]
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Donald Miller, CEO of the marketing company StoryBrand, will release five to 10 books annually beginning next year in partnership with Forefront Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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Starting this weekend, to coincide with Banned Books Week, The New Republic and their partners will be kicking off a month-long Banned Books Tour—sending a bookmobile around the country to share books, celebrate reading, and fight book banning. If you want to help, and you’ll be at the Brooklyn... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-29 14:00:14 UTC ]
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Simon & Schuster is introducing a new "multi-platform education and resources program" during this year's Banned Books Week, as part of an effort to expand the publisher's response to the book bans and challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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A right-wing book publisher has a solution to Scholastic Book Fairs: their own. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-09-15 10:40:00 UTC ]
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What are the book clubs reading this month? Dive into eight picks for September book clubs and learn how to join the conversation. Continue reading at Book Riot
[ Book Riot | 2023-09-15 10:36:00 UTC ]
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Find your YA book club reading list, with YA book club books on a wide range of topics and exploring many different genres. Continue reading at Book Riot
[ Book Riot | 2023-09-05 10:33:00 UTC ]
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Your book club can help fight book bans! See how many squares on this anti-censorship BINGO board you can fill out together. Continue reading at Book Riot
[ Book Riot | 2023-08-24 10:30:00 UTC ]
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A September shipment to Kyiv comprises new books donated by UK publishers for Book Aid International and PEN chapters' distribution. The post Book Aid International: 25,000 Books for Ukrainian Libraries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-08 22:51:38 UTC ]
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