The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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How does book cover design work? Find here an introduction to the process, both in self- and traditional publishing. Continue reading at Book Riot
[ Book Riot | 2023-07-10 10:30:00 UTC ]
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Some tips from a school librarian on getting access to free books for your school library, and using those books to put on a book fair. Continue reading at Book Riot
[ Book Riot | 2023-06-26 10:34:00 UTC ]
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Texas's Governor signs a bill into law that gives him power over what books can be in libraries *and* forces ratings on books. Continue reading at Book Riot
[ Book Riot | 2023-06-15 10:40:00 UTC ]
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This year, I’m celebrating Pride through LGBTQ children’s books. I’m building a new library for my two kids and wife Stefanie, who is trans and transitioned just two years ago. We began with Being You: A First Conversation About Gender (Penguin, 2021) and a pride alphabet book, Pride Puppy... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-01 08:53:12 UTC ]
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Books Inc., the Bay Area's oldest independent bookstore sporting 11 locations, will operate two book fair models—one traditional, one designed for underserved schools—through its new literary nonprofit, the Reading Bridge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
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Readers love to read about book people almost as much as writers love to write about them (I love to do both). My latest novel, On Fire Island, follows uber-talented young book editor, Julia Gold and literary wunderkind, Benjamin Morse, through their journeys on and off the page. Threaded in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-26 08:52:35 UTC ]
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On May 24, Newbery Medalist and newly appointed National Ambassador for Young People’s Literature Meg Medina sat down with the 'New York Times for Kids' editorial director Amber Williams to discuss her storied career, the 10th anniversary of 'Yaqui Delgado Wants to Kick Your Ass,' and her latest... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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Editors and literary agents on the mechanics—and the emotions—behind the publishing business, what makes a bestseller, and how book bidding wars can cloud expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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The Sheikh Zayed Book Award has seven events planned for Abu Dhabi's book fair, with speakers from its 2023 winners' roster. The post Sheikh Zayed Book Award Events: Abu Dhabi Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-22 14:11:16 UTC ]
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Celebrated rapper Chuck D continues his social activism as a visual artist, releasing a set of graphic journals via Enemy Books, a new imprint launched in partnership with Akashic Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
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Meet the authors behind some of the adult, children’s, and graphic titles on PW’s radar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Named after the combination of a question mark and an exclamation point, Interabang Books meets challenging questions with bold answers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Main Street Books in Lafayette, Ind., is a favorite of Angry Robot Books publicist Caroline Lambe, who appreciates the eight-year-old indie as a “wonderful proactive supporter of inclusivity, regularly posting on its socials about the book buying bans and what positive action to take.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Got strong opinions about what makes a great book cover? Judge a book by its cover here to get a new read perfectly suited to your tastes. Continue reading at Book Riot
[ Book Riot | 2023-05-11 10:36:00 UTC ]
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Authors like Louisa May Alcott and A.A. Milne learned their success in children's literature didn't translate to respect for their art. Continue reading at Book Riot
[ Book Riot | 2023-04-27 10:33:00 UTC ]
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#children's literature
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In a victory for freedom to read advocates, federal judge Robert Pitman found that Llano County's "targeting and removal" of a host of allegedly "inappropriate" books from library shelves constituted viewpoint and content discrimination. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-03 04:00:00 UTC ]
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Are publishers acquiring fewer LGBTQ+ and diverse books in the wake of rising censorship? This week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-03-24 10:40:00 UTC ]
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Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot
[ Book Riot | 2023-03-22 10:34:00 UTC ]
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#book world
The British Book Awards contenders for Book Trade and Book of the Year are announced, with the shortlists consisting of 29 categories. The post British Book Awards: Trade and ‘Book of the Year’ Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-21 15:55:40 UTC ]
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Book "trends" are not what the world needs; we present here an extremely comprehensive overview of what the book world could really use. Continue reading at Book Riot
[ Book Riot | 2023-02-13 11:37:00 UTC ]
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