The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
News tagged with:
#personal interest
#tipping point
This week's book censorship news includes a look at what the American Library Association is -- and is not -- doing right now. Continue reading at Book Riot
[ Book Riot | 2022-04-08 10:41:00 UTC ]
More news stories like this | News stories tagged with:
#book bans
#library association
Today’s edition of kids' book deals is sponsored by Tales of Ancient Worlds by Stefan Milosavljevich`Tales of Ancient Worlds by Stefan... Continue reading at Book Riot
[ Book Riot | 2022-03-30 14:02:32 UTC ]
More news stories like this | News stories tagged with:
#book deals
#children’s book
Today’s edition of kids' book deals is sponsored by... Continue reading at Book Riot
[ Book Riot | 2022-03-23 14:26:08 UTC ]
More news stories like this | News stories tagged with:
#book deals
#children’s book
The best YA ebook deals, sponsored by Get Underlined.`Get... Continue reading at Book Riot
[ Book Riot | 2022-03-19 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#ya book
You'll be telling everyone about your latest group picks with these book club goods for your body, your tote, your notes, and more. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2022-03-14 10:33:00 UTC ]
More news stories like this | News stories tagged with:
#book club
Critic Michael Dirda explores book compilations and how they can steer readers to great books. Continue reading at The Washington Post
[ The Washington Post | 2022-03-02 17:00:36 UTC ]
More news stories like this | News stories tagged with:
#book lists
#great place
#great books
Today’s edition of kids' book deals is sponsored by... Continue reading at Book Riot
[ Book Riot | 2022-03-02 15:21:40 UTC ]
More news stories like this | News stories tagged with:
#book deals
#children’s book
Jane Goodall joins the L.A. Times Book Club to discuss 'The Book of Hope: A Survival Guide for Trying Times.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-25 23:21:39 UTC ]
More news stories like this | News stories tagged with:
#survival guide
#times book
Interview: A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
More news stories like this | News stories tagged with:
#rights edition
#book market
News and Events Laura and Bunmi celebrate 41 books by Black authors. From Black joy to history to empowerment, the books on this list provide affirming messages for children and young adults with a special shout-out to NSK Neustadt Prize finalist Jason... Continue reading at World Literature Today
[ World Literature Today | 2022-02-24 19:13:40 UTC ]
More news stories like this | News stories tagged with:
#lupita nyong
#good thing
#bookshop
Children’s books website ReadingZone has launched a competition for children and young people to create a picture book for World Book Day, judged by author and illustrator Sarah McIntyre. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 20:56:16 UTC ]
More news stories like this | News stories tagged with:
#picture book
#world book
From reads about lexicographers and bookshop employees to librarians, these books about books, including The Sentence, are for serious bibliophiles only. Continue reading at Book Riot
[ Book Riot | 2022-01-21 11:36:00 UTC ]
More news stories like this | News stories tagged with:
#bookshop
Today’s edition of kids' book deals is sponsored by AfterShock Comics`AfterShock... Continue reading at Book Riot
[ Book Riot | 2022-01-12 13:56:03 UTC ]
More news stories like this | News stories tagged with:
#book deals
#children’s book
Barnes & Noble sings praises for 'Anthem,' 'Good Morning America' brings on 'The Maid,' and more in this month's book club picks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#fully booked
#book club
If you’re looking for the best book club books, 2022 releases have a ton to offer! Check out our picks for fiction and nonfiction, like How High We Go in the Dark by Sequoia Nagamatsu. Continue reading at Book Riot
[ Book Riot | 2022-01-05 11:31:00 UTC ]
More news stories like this | News stories tagged with:
#sequoia nagamatsu
#book club
Farming scholar Anna Jones’ exploration of the divide between urban and rural issues has been picked up by Kyle Books. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 04:10:36 UTC ]
More news stories like this | News stories tagged with:
#kyle books
UK publishers and the book trade donated more than one million books to readers in 24 countries last year, according to charity Book Aid International. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 21:12:55 UTC ]
More news stories like this | News stories tagged with:
#million books
#uk publishers
#book trade
#book aid
Redu, Belgium, was for decades a destination for book lovers. But now more than half of its bookstores have closed. Continue reading at The Washington Post
[ The Washington Post | 2021-12-26 14:43:23 UTC ]
More news stories like this | News stories tagged with:
#book lovers
https://www.newstatesman.com/culture/books/2021/12/olga-tokarczuks-the-books-of-jacob-an-epic-that-sinks-under-the-weight-of-factsThis week in fiction, The Books of Jacob by Olga Tokarczuk (Fitzcarraldo) continued to be covered in the newspapers, picking up mentions in the Telegraph and New... Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 02:10:37 UTC ]
More news stories like this | News stories tagged with:
#olga tokarczuk
In a major deal in the bargain book business, Book Depot, the bargain book distributor based in Thorold, Ont., has acquired American Book Company headquartered in Knoxville, Tenn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#major deal