The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty advertising during the time: it gave women a rational rather than emotional reason for buying the product. In their upcoming book, "Darling You Can't Do Both: And Other Noise to Ignore on Your Way Up," due out October, the creatives behind real beauty at Ogilvy & Mather, Janet Kestin and Nancy Vonk, trace the campaign's roots while making a compelling argument for why it's time to rethink the way women work.In the early 1990s, as a newly minted creative team, we managed to incur the disdain of the advertising establishment right out of the gate when we shattered some time-honored rules in creating a campaign called "Dove Litmus Test." It proved to be pioneering. Not only did we help sell a stupid amount of soap, but "Litmus" paved the way for Dove's Campaign for Real Beauty, which reached millions of people and sparked a global debate about our culture's warped definition of beauty. For us, it ignited a personal interest in looking much more closely at what women are up against at home and at work.The tipping point for Dove, and our careers, came when the brand's 35-year-old patent expired. Our new client at Lever, Peter Elwood, was worried that a competitor had a clone in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
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Today’s edition of kids' book deals is sponsored by Macmillan's Nightfire`Macmillan's Nightfire`https://bookriot.com/win-an-arc-of-what-moves-the-dead`https://bookriot.com/wp-content/uploads/2022/07/MacmillanEAC_300x500-1-180x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-07-20 14:47:33 UTC ]
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The best YA book deals of the day, sponsored by the audiobook of Wake the Bones by Elizabeth Kilcoyne. `the audiobook of Wake the Bones by Elizabeth Kilcoyne`https://us.macmillan.com/books/9781250855992/wakethebones?utm_source=BookRiot+Hey+YA!+Deals`` Continue reading at Book Riot
[ Book Riot | 2022-07-16 10:30:00 UTC ]
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Today’s edition of kids' book deals is sponsored by Kindle Kids`Kindle Kids`https://www.amazon.com/dp/B08WPB8PW9?ref=erd_mbckd_kdsum22_br_dade_x_714`https://bookriot.com/wp-content/uploads/2022/07/7-13-KAAR-180x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-07-13 14:01:20 UTC ]
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For Pride month, Penguin Random House installed billboard with quotes from LGBTQ books in areas where LGBTQ books are being banned. Continue reading at Book Riot
[ Book Riot | 2022-07-11 20:07:06 UTC ]
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The best YA book deals of the day, sponsored by Kyra Leigh. `Kyra Leigh`https://www.getunderlined.com/books/669986/it-will-end-like-this-by-kyra-leigh/`https://bookriot.com/wp-content/uploads/2022/07/iweltcov-198x300.jpeg.optimal.jpeg` Continue reading at Book Riot
[ Book Riot | 2022-07-09 10:30:00 UTC ]
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Initiative led by the footballer will distribute copies of his own children’s adventure book to young readers with little access to readingFootballer Marcus Rashford’s debut children’s book will be given to 50,000 children this summer as part of an initiative by his book club.The Marcus... Continue reading at The Guardian
[ The Guardian | 2022-07-05 13:14:24 UTC ]
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The best YA book deals of the day, sponsored by Godslayers by Zoe Hana Mikuta. `Godslayers by Zoe Hana... Continue reading at Book Riot
[ Book Riot | 2022-07-02 10:30:00 UTC ]
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Looking for the best book club books for summer and fall 2022? This guide has something for every kind of book club. Continue reading at Book Riot
[ Book Riot | 2022-06-24 10:32:00 UTC ]
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Today’s edition of kids' book deals is sponsored by Early Bird Books`Early Bird Books `https://bookriot.com/giveaways/win-a-kindle-oasis-4/`https://bookriot.com/wp-content/uploads/2022/06/KindleOasisEAC_300x250_OPT.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-06-22 13:56:16 UTC ]
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The best YA book deals is sponsored by Wednesday Books`Wednesday Books`https://read.macmillan.com/lp/together-we-burn/?utm_source=bookriot[AMP]utm_medium=banner[AMP]utm_campaign=smp`https://bookriot.com/wp-content/uploads/2022/06/9781250803351_FC-197x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-06-18 10:30:00 UTC ]
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Today’s edition of kids' book deals is sponsored by Early Bird Books`Early Bird Books`https://bookriot.com/giveaways/win-a-kindle-oasis-4/`https://bookriot.com/wp-content/uploads/2022/03/KindleOasisEAC_300x250_OPT-1-3.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-06-15 14:42:49 UTC ]
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Forefront Books has partnered with the Frederick Douglass Family Initiatives (FDFI) to launch a new joint publishing imprint in an effort "to establish a pathway for Black and Brown authors to write and publish a professional book with distribution into traditional retailers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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The best YA book deals are sponsored by the audiobook edition of We All Fall Down by Rose Szabo. `the audiobook edition of We All Fall Down by Rose... Continue reading at Book Riot
[ Book Riot | 2022-06-11 10:30:00 UTC ]
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Today’s edition of kids' book deals is sponsored by The Marvellers by Dhonielle Clayton`The Marvellers by Dhonielle... Continue reading at Book Riot
[ Book Riot | 2022-05-25 14:37:41 UTC ]
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Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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The best YA ebook deals, sponsored by the audiobook of I Kissed Shara Wheeler by Casey McQuiston.`the audiobook of I Kissed Shara Wheeler by Casey... Continue reading at Book Riot
[ Book Riot | 2022-05-07 10:30:00 UTC ]
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The biennial International Children's Picture Book Award now is open for 2022 submissions by writers and illustrators everywhere. (Sponsored) The post Children’s Books Edition: Vietnam’s Ehomebooks Opens Its Second Picture Book Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-06 17:59:53 UTC ]
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Book fairs in the U.S. evolve alongside the industry, and while some have declined in the digital age, others have thrived through embracing regionality and technology, writes ‘PW’ Midwest correspondent Claire Kirch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-19 04:00:00 UTC ]
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Today’s edition of kids' book deals is sponsored by Pixel+Ink`Pixel+Ink`https://holidayhouse.com/book/the-great-peach-experiment-2-the-peach-pit/`https://bookriot.com/wp-content/uploads/2022/04/ThePeachPit_Cover-205x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-04-13 15:44:07 UTC ]
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The best YA ebook deals, sponsored by the audiobook of The Silent Unseen by Amanda McCrina.`the audiobook of The Silent Unseen by Amanda... Continue reading at Book Riot
[ Book Riot | 2022-04-09 10:00:00 UTC ]
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