8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the eight stats from... Continue reading at 'AdWeek'

[ AdWeek | 2020-05-01 20:05:11 UTC ]
News tagged with: #sports fans #nielsen

Other Publishing stories related to: '8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales'

Does Banned Books Week Really Matter Anymore?

Banned Books Week garners headlines and is easy to support, but some believe its an anachronism that 'traffics in fear-mongering over censorship.' The post Does Banned Books Week Really Matter Anymore? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-29 00:00:00 UTC ]
More news stories like this |

At Diamond Summit, Cracks in Comics Market Come to Fore

At the annual Diamond Retailer Summit, held last week in Baltimore, the distributor reported that industry sales are up overall. However, comics publishers are tinkering with their publishing programs to compensate for slowing growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics market #industry sales #comics publishers #publishing programs #slowing growth

Banned Books Week Is a Crock

The latest story about censorship in America began when a Knoxville, Tennessee, woman named Jackie Sims found out that her 15-year-old son had been assigned to read The Immortal Life of Henrietta Lacks over the summer. Rebecca Skloot’s 2010 book tells the true story of a poor black woman whose... Continue reading at Slate

[ Slate | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest story #henrietta lacks #true story

Sales and publicity changes at PRH Ireland

Penguin Random House Ireland is to bring all publicity for Penguin, Random House and DK publishing in-house, with sales moving to one integrated team, and Michael McLoughlin appointed as m.d. of the business. Continue reading at The Bookseller

[ The Bookseller | 2015-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh ireland #random house

Book Deals: Week of September 28, 2015

Blue Rider nabs a collection of humorous essays from Annabelle Gurwitch, Amazon’s 47 North buys an urban fantasy series from Sarah Fine, Harlequin signs Gena Showalter, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #annabelle gurwitch

PW Picks: Books of the Week, September 28, 2015

This week: Paul Theroux goes south, Ruth Reichl gets cooking, Leigh Bardugo kicks off a new series, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paul theroux #ruth reichl

Bookselling Roundup, Week Ending September 25, 2015

The indie revival continues this week with the announcement of a new design bookstore on New York City’s Lower East Side and the grand opening of Phoenix Books in Rutland, Vt., Phoenix’s third store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phoenix books #grand opening

This Week's Bestsellers: September 28, 2015

Why not her, indeed? Mindy Kaling’s new book is #1 in the country. Plus, the fates are kind to Lauren Groff’s latest, sales for a pair of faith-based diet books are anything but slim, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mindy kaling #lauren groff

Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing

Strategies for Entering the Latin American EdTech Market

Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #top tips

Call for cut-price classics in schools

Publishers are urged to offer schools access to the great works of English literature at low cost by the Education Secretary. Continue reading at BBC News

[ BBC News | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english literature #low cost

Spirituality and Religion On-Sale Calendar: October 2015

Don Miguel Ruiz and Barbara Emrys' 'The Toltec Art of Life and Death' and James Martin's fiction debut are among the most anticipated spirituality and religion books publishing in October. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james martin #fiction debut

iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian

[ The Guardian | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

International Hot Book Properties, Week of September 21, 2015

A Taiwanese coloring book and a Romanian thriller drawing 'Harry Quebert' comparisons are among the titles racking up international sales right now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry quebert #international sales

Solid Sales Lift Spirits at SIBA

With sales at many member stores up over last year, SIBA executive director Wanda Jewell said booksellers "seem very positive going into the holiday season,” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #member stores #holiday season

Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial services #programmatic buying #adweek magazine

Pictures of the week

A supermodel, a "Great British Bake Off" winner, and a legendary illustrator are among those photographed for our pictures of the week. Continue reading at The Bookseller

[ The Bookseller | 2015-09-19 00:00:00 UTC ]
More news stories like this |

This Week's Bestsellers: September 21, 2015

The first cookbook from the independent Paula Deen Ventures debuts at #8 on PW’s hardcover nonfiction list. Plus, the latest James Bond outing, Salman Rushdie’s new novel, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #salman rushdie

Country Spotlight: Malaysia: Heating Up the Rights Market

Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #country spotlight #rights market