8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the eight stats from... Continue reading at 'AdWeek'

[ AdWeek | 2020-05-01 20:05:11 UTC ]
News tagged with: #sports fans #nielsen

Other Publishing stories related to: '8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales'

Amis calls Corbyn 'undereducated' and 'humourless'

Martin Amis has criticised Labour leader Jeremy Corbyn as “undereducated”, “humourless” and “slow-minded”. Continue reading at The Bookseller

[ The Bookseller | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martin amis

Harry Potter magic continues at Bloomsbury as sales grow

Magician series among children’s books boosting revenue at publishing house, with pre-tax profits at £1.9m Harry Potter publisher Bloomsbury has reported a jump in half-year sales after a strong performance from educational and children’s books. Sales were up 11.6% to £52.7m in the six months to... Continue reading at The Guardian

[ The Guardian | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-tax profits #strong performance #august compared #paper towns #john green #jk rowling

My Job in 5: Keara Donnachie, Marketing and publicity, Sandstone Press

Describe your role I’m the publicity officer for Sandstone Press. It’s my job to look after authors from the moment they sign their contract. This involves creating publicity campaigns, organising events such as book launches and, of course, social media. What do you like best about your role? Continue reading at The Bookseller

[ The Bookseller | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sandstone press #organising events

List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing

David Remnick: ‘We are too complicated to just be called serious’

New Yorker editor on the magazine’s magic formula, a new weekly radio show – and caution over Facebook contentDavid Remnick is meant to be talking about the New Yorker’s weekly radio show, which launched this weekend. Yet his answer to my opening gambit, asking why the venerable weekly is going... Continue reading at The Guardian

[ The Guardian | 2015-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yorker editor #david remnick #magic formula #opening gambit #venerable weekly #economic impact #willie sutton #robbed banks #huge numbers

Amazon's third quarter sales rise 23%

Amazon saw a 23% rise in sales in the third quarter (ending September 30th) to $25.4bn ($20.6bn in third quarter 2014).  Net income stood at $79m in the third quarter, compared to a loss of $437m in the same period in 2014. The results follow a profitable second quarter of the year. Amazon is... Continue reading at The Bookseller

[ The Bookseller | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial year #results follow #net income #nine-month mark

2015’s Best Viral Marketing Campaigns in German Media

The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german media

News Briefs: Week of October 26, 2015

Macmillan creates new learning division and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #learning division

Book Deals: Week of October 26, 2015

Pushcart Prize–winner Stephanie Powell Watts takes her debut to Ecco, Diana Palmer gets seven figures from Harlequin, Juliet Nicolson sells a nonfiction title to FSG, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #pushcart prize #nonfiction title

New events confirmed for Academic Book Week

Academic booksellers and presses are gearing up for the inaugural Academic Book Week, backed by the Publishers Association, the Booksellers Association and the British Library, with a raft of fresh events unveiled for the occasion. Continue reading at The Bookseller

[ The Bookseller | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic booksellers #publishers association #booksellers association #british library

This Week's Bestsellers: October 26, 2015

A pair of YouTube vloggers have the #4 book in the country, with ‘The Amazing Book Is Not on Fire.’ Plus Brandon Stanton tells more Humans of New York stories, Nobel and Booker Prize–winning authors get a sales boost, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: ##4 book #amazing book #booker prize #winning authors #sales boost

Bookselling Roundup, Week Ending October 23, 2015

A new bookstore and coffee shop, Books & Brews, will open in Hurricane, W.V., while Long Beach, Calif., readies its first book bar, the Brass Lamp with books from Open Bookstore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open bookstore #coffee shop #long beach #book bar

Bestsellers Offset Weak E-book Sales at Penguin Random House

A number of big bestsellers helped to offset 'weaker' ebook sales in the third quarter, Pearson reported. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #pearson reported

Publishers' New Old-Fashioned Newsletter Growth Hack: Contests

Clickbait headlines and A/B testing may be publishers’ go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest.   Millennial news site Mic, for ex ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growth tactics

Publishers’ new old-fashioned newsletter growth hack: contests

What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at Digiday

[ Digiday | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #great effect

Ted Hughes biography: publisher calls estate's attack 'defamatory'

HarperCollins defends book as a work of ‘impeccable scholarship’ after the Hughes estate accuses author Jonathan Bate of factual inaccuracyThe publisher of Jonathan Bate’s controversial biography of Ted Hughes has hit back after an attack on the work’s accuracy by the late poet’s widow, saying... Continue reading at The Guardian

[ The Guardian | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ted hughes #hit back #late poet

What the FutureBook Awards tell us about publishing

Publishing is more sinned against than sinning. You won’t find it hard to find someone somewhere having a pop at the business of books, pointing out its failings while ignoring its successes. It comes with the territory: that shock of the new and frustration with the traditional. As journalist... Continue reading at The Bookseller

[ The Bookseller | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #futurebook awards

The Bookseller and The Sunday Times to run weekly ebook charts

The Bookseller and The Sunday Times are to run weekly ebook bestseller charts, with data supplied by all of the main trade publishers to The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday times

What did Pitchfork get right when most music magazines are losing sales?

The US indie website, bought this week by the publisher of Vogue, continues growing as the NME goes free, and Q and Mojo’s print circulations slideIf music journalism is dying a slow commercial death, then no one told Pitchfork. While British magazines such as NME (for which I write reviews), Q... Continue reading at The Guardian

[ The Guardian | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade

PW Picks: Books of the Week, October 19, 2015

This week: a bright and colorful atlas of classic literature, and the latest from Michel Houellebecq and Orhan Pamuk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic literature #michel houellebecq #orhan pamuk