A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
News tagged with:
#long run
#rolling stone
#upheaval amy
#deeply obsessed
#favorite artists
#craves storytelling
#record industry
#digital publishing
Sherrill was a cofounder of Chosen Books and co-author of bestsellers such as 'The Hiding Place' with Corrie ten Bloom, who hid Jews during the Holocaust. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#chosen books
Yorwerth, who founded Yorthwerth Associates in 2003, is remembered for his advocacy for authors in the self-help and spiritual categories and as a fixture of the London and Frankfurt Book Fairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agency
This year, I’m celebrating Pride through LGBTQ children’s books. I’m building a new library for my two kids and wife Stefanie, who is trans and transitioned just two years ago. We began with Being You: A First Conversation About Gender (Penguin, 2021) and a pride alphabet book, Pride Puppy... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-01 08:53:12 UTC ]
More news stories like this | News stories tagged with:
#banned books
#lgbtq children
#picture book
Books Inc., the Bay Area's oldest independent bookstore sporting 11 locations, will operate two book fair models—one traditional, one designed for underserved schools—through its new literary nonprofit, the Reading Bridge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book fairs
#bay area
#book fair
#independent bookstore
Still 8.6 percent above 2019's total revenues, the US market in 2022 was 2.6 percent below 2021's revenue level, the AAP reports. The post US Book Publishing Revenues in 2022 Were $28 Billion: AAP StatShot appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-31 20:54:37 UTC ]
More news stories like this | News stories tagged with:
#$28 billion
#aap statshot
#total revenues
#aap reports
#book publishing
A 16% increase in sales in the pre-K–12 educational materials segment helped to counter declines in the other major categories, resulting in total publishing sales of $28.1 billion in 2022, the Association of American Publishers reported. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-31 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#major categories
The Turkish Publishers Association honors a house fighting seven cases of effective bans on books considered 'harmful to minors.' The post Turkish Publishers’ ‘Freedom of Thought and Expression’ Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-27 03:41:29 UTC ]
More news stories like this | News stories tagged with:
#award appeared
#turkish publishers
#publishers association
Readers love to read about book people almost as much as writers love to write about them (I love to do both). My latest novel, On Fire Island, follows uber-talented young book editor, Julia Gold and literary wunderkind, Benjamin Morse, through their journeys on and off the page. Threaded in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-26 08:52:35 UTC ]
More news stories like this | News stories tagged with:
#readers love
#writers love
#book people
Book business advocacy organizations, including the Association of American Publishers, will join a federal lawsuit over a law recently signed into effect by Arkansas governor Sarah Huckabee Sanders that exposes librarians in the state to criminal liability for making allegedly “obscene” books... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#american publishers
#exposes librarians
#federal lawsuit
#criminal liability
#book business
In this exclusive cover reveal, PW takes a look at Ways to Build Dreams, the latest installment in the bestselling A Ryan Hart Story series, by Newbery Honor- and Coretta Scott King Award-winner Renée Watson. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw takes
#latest installment
'There can be little doubt that God or fate or luck play a significant part in the success of any publishing endeavor,' writes Richard Charkin. The post Richard Charkin: ‘A Publishing House Is a Field’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-19 06:40:47 UTC ]
More news stories like this | News stories tagged with:
#richard charkin
#significant part
PEN America and publisher Penguin Random House filed a federal suit against Escambia County School District over its removal of books from school libraries. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-18 17:34:04 UTC ]
More news stories like this | News stories tagged with:
#pen america
#federal suit
#school libraries
#publisher penguin
Gains in religious and higher educational publishing offset dips in the trade segments in February, resulting in a 0.2% sales gain for the 1,240 publishers that report sales to AAP's StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade segments
#report sales
Hugh Revell Barbour, a pioneer in Christian publishing as the head of the Fleming H. Revell Company and who was also a cofounder of the Evangelical Christian Publishers Association, died May 5. He was 93. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian publishing
Publishing is facing its severest set of challenges in a generation, experts noted at this year's AAP annual meeting: book bans, the lack of diversity, climate change, and “unrelenting” challenges to copyright. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book bans
#climate change
A first-time survey of the ethnic, racial, and gender makeup of Christian publishing shows the industry is overwhelmingly white and chiefly led by men. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#overwhelmingly white
A 57-year-old “self-styled poet” (aren’t they all?) has spent $116,000 of his own money to build a bookstore in a mountaintop village. Oh, and it’s shaped like the number 7 and contains 7,000 books. No, this is not a parable. As Jiang Libo told the South China Morning Post: Before my bookshop... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-08 15:04:22 UTC ]
More news stories like this | News stories tagged with:
#bookshop
#bookstore
Founders of Third World Press, Black Classic Press, Africa World Press, and Just Us Books gathered for a May 6 keynote at IBPA's PubU. Plus, the IBPA announces its Innovative Voices Program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#world press
The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#annual meeting
#harvard club
#panel discussions
I can’t remember exactly when I discovered The Baby-Sitters Club books. Maybe it was at a Scholastic Book Fair at my school. But I’ll always remember the very first book, Kristy’s Great Idea, with its bright yellow cover and alphabet block letters. I saw four friends hanging out, and I... Continue reading at Electric Literature
[ Electric Literature | 2023-05-05 11:10:00 UTC ]
More news stories like this | News stories tagged with:
#great idea
#electric literature
#scholastic