A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Publishers including The Marshall Project and The Markup shared case studies of how they’re using generative artificial intelligence in their newsrooms for more efficient editorial processes – after some failed tests. Continue reading at Digiday
[ Digiday | 2023-08-29 04:01:00 UTC ]
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The Brazilian Publishers' professional programming ahead of the Biennial International Book Fair in Rio features trading, discussion. The post Brazilian Publishers in Rio: Book Fair ‘Professional Days’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-25 20:51:33 UTC ]
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Phoenix Publishing and Media Group offers a bilingual selection of the avant-garde poet’s works spanning the past 40 years. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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Holiday-themed devotionals have a strong presence in faith-based publishing catalogs this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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In his long career in book sales and marketing, Clepper worked at Macmillan, Harper & Row, Houghton Mifflin, and Oxford University Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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For 50 years, Usborne Publishing has created books that are bold, innovative, and highly appealing to young readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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PW spoke to the editors and authors at Usborne about the process of bringing each new children’s book into the world, what makes the books unique, and the inherent joys of the work they do. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers earlier this year. That increase comes that's from being able to charge more for its inventory... Continue reading at AdWeek
[ AdWeek | 2023-08-16 11:53:00 UTC ]
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Despite a dip in June, sales increased 6.9% at bookstores during the first six months of 2023 over last year, rising to $3.86 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-15 04:00:00 UTC ]
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After more than three years of litigation, it took judge John G. Koeltl just hours to sign off on the parties’ negotiated consent judgment—but not without a final twist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-15 04:00:00 UTC ]
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More than four months after a federal judge found the Internet Archive liable for copyright infringement, the parties have delivered a negotiated agreement for a judgment to be entered in the case. A final resolution could still be years away, however, as the Internet Archive has vowed to appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-14 04:00:00 UTC ]
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Consolidation was supposed to be books’ biggest threat. Is private equity worse? Continue reading at Slate
[ Slate | 2023-08-11 14:00:00 UTC ]
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Pan Macmillan will publish the former first minister’s as-yet-untitled memoirNicola Sturgeon’s “deeply personal and revealing” memoir will be published in 2025 by Pan Macmillan, after nine publishers bid for it at auction.After her resignation as Scotland’s first minister in February, Sturgeon... Continue reading at The Guardian
[ The Guardian | 2023-08-09 10:49:24 UTC ]
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The tech company’s latest proposal about generative AI turns copyright law on its head, and could especially hurt smaller content creators, say expertsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastPublishers should... Continue reading at The Guardian
[ The Guardian | 2023-08-08 23:00:40 UTC ]
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Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
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What was meant to help create a worker-owned coop in Feminist Book Club has turned into a need to recuperate from a series of office break-ins. Continue reading at Book Riot
[ Book Riot | 2023-08-08 14:41:31 UTC ]
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With a lawsuit pending to block a controversial new "book rating" law from taking effect in Texas, publishers and industry groups are balking at a request from the nation's largest school distributor to help rate their own titles for sale in the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
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Bloomsbury Publishing president Adrienne Vaughan has died in a boat collision reportedly off the Furore Fjord on the Amalfi Coast. The post US Publishers Mourn Bloomsbury’s Adrienne Vaughan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-04 22:07:51 UTC ]
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You and the Universe, adapted from his posthumous 2020 Earth Day message, will bring the late physicist’s ‘extraordinary work to life for readers of all ages’A new children’s picture book by Stephen Hawking is due to be published six years after the theoretical physicist’s death.You and the... Continue reading at The Guardian
[ The Guardian | 2023-08-04 12:26:34 UTC ]
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Our favorite books coming out this week include new titles from Alexandra Chang, R. Eric Thomas, Wole Talabi, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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