A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Simon & Schuster imprint Gallery Books will publish 'The Woman in Me' on October 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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A decision by the e-tailer, to stop importing books from U.S. publishers that are destined to be sold in its stores in Europe in favor of sourcing them locally, is leading to higher costs and lost sales, publishers contend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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With more adults and young adults looking for faith-based science fiction and fantasy books, publishers are responding by expanding imprints and new titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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After starting his career with San Francisco's And/Or Books, Beren rose to become publisher of Sierra Club Books and, following stints with Via Books and Palace Press, started his own consulting and literary agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
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Seattle’s new indie publisher, Hinton Publishing, is a partnership between 'South Seattle Emerald' founder Marcus Harrison Green and Vertvolta Press publisher Vladimir Verano. Its mission is to amplify the voices of BIPOC, LGBTQ, disabled, and low-income authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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This fall, Running Press cofounder Buz Teacher will release 'Among Friends,' a book featuring more than 100 personal essays by people who had a hand in shaping the book business in America in the latter half of the 20th century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Former 'Christianity Today' executive editor Ted Olsen has joined InterVarsity Press in the newly created position of associate publisher and editorial director for media and trade books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Among the week's headlines: Emily Amick (@emilyinyourphone) on why books bans are about more than books; why a new Texas law is a nightmare for publishers and book vendors; and the Queens Public Library celebrates 50 years of hip hop with a new library card. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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In his opening keynote at CONTEC Mexico, Hugo Setzer has encouraged publishers to join the SDG Publishers Compact and work together. The post CONTEC Mexico: ‘Is the Publishing Industry Sustainable?’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-05 19:17:56 UTC ]
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As ByteDance launches a publishing company, many in the book world wonder if it will create an uneven playing field by boosting its own authors at the expense of others. Continue reading at The New York Times
[ The New York Times | 2023-07-01 09:00:50 UTC ]
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Fans of the publisher World Editions, which has brought translations of work by Maryse Condé, Amin Maalouf, Pilar Quintana, Jaap Robben and Zhang Yueran to English-language audiences, has found a new owner—none other than the US director Christine Swedowsky. A rare fairy-tale finish! World... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-30 13:57:16 UTC ]
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The United Kingdom's new 'Sector Vision' for the creative industries opens amid welcoming comments from publishing's leadership. The post The Publishers Association Hails the UK’s ‘Sector Vision’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-23 21:54:19 UTC ]
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Libri Group’s takeover by Mathias Corvinus Collegium raises fears of crackdown on literary freedomsThe takeover of Hungary’s largest publishing house and bookstore chain by a private foundation with close ties to the country’s prime minister, Viktor Orbán, has prompted walkouts from authors who... Continue reading at The Guardian
[ The Guardian | 2023-06-23 11:38:44 UTC ]
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Almost 60 years after the publication of Where The Wild Things Are (November 23 will mark the rumpus), the world is getting a new children’s book from the late Maurice Sendak. HarperCollins Publishers will be releasing Ten Little Rabbits: A Counting Story with Mino the Magician, a count-along... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-22 13:53:52 UTC ]
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The Four Corners of the Heart was discovered by her son after the death of the French author, best known for Bonjour Tristesse, written when she was just 18A novel by the French author Françoise Sagan has been published posthumously – but, despite the suggestion that a novelist such as Leïla... Continue reading at The Guardian
[ The Guardian | 2023-06-22 12:23:44 UTC ]
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These eight eye-opening graphic nonfiction and memoirs focus on politics and identity, and they're all published in the last few years, including The Black Panther Party: A Graphic Novel History. Continue reading at Book Riot
[ Book Riot | 2023-06-22 10:32:00 UTC ]
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McLean newspaper publisher Gannett Co. Inc. (NYSE: GCI) said Tuesday it has sued Google LLC and parent company Alphabet Inc. (NASDAQ: GOOGL), alleging “monopolization of advertising technology markets and deceptive commercial practices.” Gannett says in its suit, which was filed in U.S.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-06-21 14:18:58 UTC ]
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After more than a decade at Amazon Publishing, Mikyla Bruder returns to lead Chronicle's art, entertainment, food and lifestyle, and children’s publishing groups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
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Publishing industry sales couldn't keep up the pace in April, with all segments of the business but higher education suffering declines in the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
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