A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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PublisHer's Bodour Al Qasimi leads the opening of a Korean chapter in Seoul, advancing women 'without having to change who we are.' The post PublisHer Opens a Korean Chapter at Seoul’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-20 20:19:45 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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If you believe that the role of a novel is to instruct readers on correct moral positions, then Trial is a masterpiece. Continue reading at Slate
[ Slate | 2023-06-20 16:38:36 UTC ]
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Obsessively scratching her scalp, while simultaneously chiding herself not to, Kendra Rae Phillips sits on a MetroNorth train anxious and jittery. She’s worried about being found, after being found out. Every lingering eye incites more sweat, and more scratching. Relief only comes when her train... Continue reading at Electric Literature
[ Electric Literature | 2023-06-19 11:07:00 UTC ]
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Community-produced newsletters informed newcomers of the local shops, clubs and bars that were most welcoming to Caribbean migrants. Continue reading at The Conversation
[ The Conversation | 2023-06-19 09:17:46 UTC ]
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The Cooperative Children's Book Center has released its annual statistics on diversity in children's literature, and the results are heartening: 40% of books published in 2022 have a BIPOC author, illustrator, or compiler. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Forthcoming titles look at the powerful music of Billy Graham's crusades, the spiritual depth of Loretta Lynn's songs, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Midwestern publishers find many advantages to being at the center of the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Publishers from America's heartland are prepared to strut their stuff at this year's American Library Association conference in Chicago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Princeton University Press and Editorial Planeta have started a new publishing partnership, simultaneously publishing select titles in English and Spanish. The first title, a history of Puerto Rico by historian Jorrell Meléndez-Badillo, publishes next April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Richard “Dick” Snyder, who built Simon & Schuster into the biggest publisher of its day over the course of a long and tempestuous career, died on June 6 at his home in Los Angeles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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The hearing on the revived case comes some 10 months after magistrate judge Valerie Figueredo found insufficient evidence for the initial case to proceed. The suit accuses Amazon and the Big Five publishers of a conspiracy to fix e-book prices, a claim the publishers insist is "implausible" and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Richard Snyder, a visionary and imperious executive at Simon & Schuster who presided over the publisher’s exponential rise during the second half of the 20th century and helped define an era of growing corporate power, has died Continue reading at ABC News
[ ABC News | 2023-06-08 01:26:39 UTC ]
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The actor’s novel, Deadly Game, features an ex-SAS police officer called Harry who must grapple with neo-Nazis, wealthy Russians and Colombian drug cartelsDeadly Game, the debut novel from Michael Caine, will be published in the UK and US in November, it has been announced.The actor, 90, has... Continue reading at The Guardian
[ The Guardian | 2023-06-07 13:35:48 UTC ]
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Grab one of these waterproof Kindle cases before you head out on any summer adventures. Your book/ereader will thank you.- Kate Krug Continue reading at Book Riot
[ Book Riot | 2023-06-07 10:32:00 UTC ]
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After cutting ties with Audubon name, the publishing company plans to donate proceeds from its field guides to National African American Reparation Commission. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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With oral arguments set for June 7 before a judge on the Fifth Circuit Court of Appeals, librarians and publishers have weighed in on a closely watched case in Texas concerning the banning of books in Llano County, Texas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-05 04:00:00 UTC ]
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The Harry Potter publisher ascribes its record profits to a hunger for affordable diversion. That’s the magic of booksIn the gloom of a UK economy teetering on the edge of recession, a glittering puff of smoke wafted up last week from the publisher that will for ever be associated with Harry... Continue reading at The Guardian
[ The Guardian | 2023-06-04 17:25:05 UTC ]
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In The Race to Be Myself, the Olympian athlete will detail her battle for permission to compete as a woman with hyperandrogenismStormzy’s #Merky Books is to publish Olympian Caster Semenya’s memoir this year.South African athlete Semenya, whose book is titled The Race to Be Myself, was just 18... Continue reading at The Guardian
[ The Guardian | 2023-06-02 12:52:34 UTC ]
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Yorwerth, who founded Yorthwerth Associates in 2003, is remembered for his advocacy for authors in the self-help and spiritual categories and as a fixture of the London and Frankfurt Book Fairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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