A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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Arcadia Publishing continues to build on its presence in the local nonfiction and regional history market with the purchase of Applewood Books, the Carlisle, Mass.–based publisher with a backlist of 2,500 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-04 04:00:00 UTC ]
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The founder of England's Usborne Publishing, Peter Usborne, is said to have died 'unexpectedly but peacefully,' surrounded by family. The post In England: Children’s Book Publisher Peter Usborne Remembered appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-03 17:12:06 UTC ]
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The Geneva-based International Publishers Association is represented by speakers in a number of London Book Fair events. The post London Book Fair: International Publishers Association Events appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-31 19:43:11 UTC ]
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Bilingual families, dual-language classes, and libraries serving communities with a large number of Spanish speakers are driving demand for dual-language titles for young readers in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
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Publisher pays tribute to ‘genius’ who was an ‘inspirational leader’Peter Usborne, the founder of the children’s books publisher Usborne and the co-founder of Private Eye magazine, has died aged 85, the publisher has announced.He died “unexpectedly but peacefully” surrounded by his family this... Continue reading at The Guardian
[ The Guardian | 2023-03-30 18:46:40 UTC ]
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The No. 1 best-selling author still remembers what it was like to be the guest of honor in an empty bookstore. Continue reading at The New York Times
[ The New York Times | 2023-03-30 09:00:17 UTC ]
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In her latest short story collection, White Cat, Black Dog, MacArthur “Genius Grant” fellow Kelly Link reinvents seven fairytales into modern, realist short stories about, for example, an aging billionaire choosing a successor, and a house-sitting gig that goes awry. Link is also the author of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-28 08:54:06 UTC ]
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The audio performers and publishers in attendance were encouraged to embrace the new tools of the trade, from TikTok to ChatGPT. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-28 04:00:00 UTC ]
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Joshua Rothes of Sublunary Editions and Phil Bevis of Chatwin Books have formed Asterism Books, a wholesale distribution portal and bookshop for independent small presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-27 04:00:00 UTC ]
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A federal judge has ruled against the Internet Archive in its high-profile case against a group of four US publishers led by Hachette Book Group. Per Reuters, Judge John G. Koeltl declared on Friday the nonprofit had infringed on the group’s copyrights by lending out digitally scanned copies of... Continue reading at Engadget
[ Engadget | 2023-03-25 16:46:29 UTC ]
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Are publishers acquiring fewer LGBTQ+ and diverse books in the wake of rising censorship? This week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-03-24 10:40:00 UTC ]
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The five-day NYU Advanced Publishing Institute course for current mid-to senior-level book professionals will focus on the challenges facing publishers today, how to reach readers in new and effective ways, and the changing climate and culture of the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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Inspirational and faith-based fiction expands its subgenres and finds a ripe market of readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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Dosdoce's Javier Celaya challenges the Spanish-language publishing industry to expand its share of a fast-widening audio 'ecosystem.' The post Audiobooks in Spanish: Dosdoce Hands Publishers a ‘Map’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-23 14:51:07 UTC ]
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Kodansha, the publisher of widely popular manga like Attack on Titan and others, is launching a manga app this year. Continue reading at Book Riot
[ Book Riot | 2023-03-22 20:54:21 UTC ]
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Reading some of your favorite Manga series may be getting a little easier soon: Kodansha, the publisher behind hit titles like Attack on Titan and Ghost in the Shell, has announced that it's launching a new digital reading platform in May. Simply titled, K Manga, the new app promises to launch... Continue reading at Engadget
[ Engadget | 2023-03-21 14:00:32 UTC ]
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Selected from a total 469 nominations, these are the shortlists of three of the Sheikh Zayed Book Award's nine categories in its 17th edition. The post Sheikh Zayed Shortlists: Translation, Publishing and Tech, and Arab Culture appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-20 09:32:21 UTC ]
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After nearly three years of legal wrangling, a federal judge today will hear cross motions for summary judgment in a closely watched lawsuit challenging the legality of the Internet Archive's program to scan and lend print library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-20 04:00:00 UTC ]
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Publishers used different strategies to maintain, and extend, sales gains in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Despite high returns, sales for the 1,240 companies that report results to AAP's StatShot program increased 3.5% in January, with the adult books segment leading the way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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