A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas that have been shared with us in recent months that publishers should think about when they evaluate the experiences they offer audiences. Here are seven to consider: 1. Test Everything for Mobile What’s actually resonating with consumers on their smartphones? For one thing, content with “snappy headlines” and “tight copy,” according to Erin Weaver, director of audience development at Group Nine Media. “Know your character limits and keep all experiences mobile-friendly.” This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. 2. Build Micro-communities Community has become somewhat of a buzzword in publishing over the past few years, yet it does accurately describe the like-minded loyal audiences many publishers enjoy. But Lorraine Goldberg, director of social strategy at Meredith, suggests there are effective ways to engage communities within communities. Engaging these micro-communities can happen through a number of channels, from live get-togethers to Facebook groups. “They may not bring scale, but you may reach people with a greater retention rate,”... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
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A 57-year-old “self-styled poet” (aren’t they all?) has spent $116,000 of his own money to build a bookstore in a mountaintop village. Oh, and it’s shaped like the number 7 and contains 7,000 books. No, this is not a parable. As Jiang Libo told the South China Morning Post: Before my bookshop... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-08 15:04:22 UTC ]
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Founders of Third World Press, Black Classic Press, Africa World Press, and Just Us Books gathered for a May 6 keynote at IBPA's PubU. Plus, the IBPA announces its Innovative Voices Program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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I can’t remember exactly when I discovered The Baby-Sitters Club books. Maybe it was at a Scholastic Book Fair at my school. But I’ll always remember the very first book, Kristy’s Great Idea, with its bright yellow cover and alphabet block letters. I saw four friends hanging out, and I... Continue reading at Electric Literature
[ Electric Literature | 2023-05-05 11:10:00 UTC ]
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Detention of publisher Li Yanhe in China for ‘endangering national security’ has sent chills through island’s literary communityIn a bookstore near one of Taipei’s leading universities, Zeng Da-fu and his wife work quietly into the evening. Zeng has run this store for decades, tucked in a... Continue reading at The Guardian
[ The Guardian | 2023-04-29 02:00:23 UTC ]
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Colombian author’s En Agosto Now Vemos (We’ll See Each Other in August) had been just a rumour but now fans will get to read itRumours had long circulated that an entire literary masterpiece, never seen by the public, could still be lying in a dusty safe held by the late author’s family or under... Continue reading at The Guardian
[ The Guardian | 2023-04-28 21:10:15 UTC ]
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Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age
[ Advertising Age | 2023-04-26 09:00:00 UTC ]
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The World Book Day promotion from Amazon Publishing this year offers international reads from several imprints and nine countries. The post Amazon Publishing’s World Book Day #ReadTheWorld Giveaway appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-25 16:30:04 UTC ]
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Executives told PW while the economy is stifling hiring, they are pushing ahead to acquire and market more BIPOC authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Incoming CEO Jesse Myers takes up the challenges as Dwight Baker heads toward outdoor life. An aggressive growth plan has been temporarily put on hold as the company confronts the various headwinds facing the economy in general and publishing in particular. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
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Hug an author today! Fifty-four percent of debut authors responding to Bookseller survey said the process had a negative impact on their mental health—equally likely to feel bummed out whether they pubbed with a Big Four or an indie publisher. One, quoted anonymously in The Bookseller’s report,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-24 15:32:12 UTC ]
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Reported detention of Li Yanhe has echoes of 2015 disappearances of five Hong Kong booksellersConcerns are mounting for a Taiwan-based book publisher believed to have been detained in China, in a case that has echoed the disappearances in 2015 of five Hong Kong booksellers.Li Yanhe, also known... Continue reading at The Guardian
[ The Guardian | 2023-04-24 10:09:18 UTC ]
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Over the past three years, entry-level wages at the Big Five publishers and Scholastic have risen 23%, on average, in response to calls for a living wage, union actions, and inflation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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New faith-based books aim to draw in those looking outside of doctrinal religions for meaning in life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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New faith-based books aim to draw in those looking outside of doctrinal religions for meaning in life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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Move comes days after Fox reached a $US787.5m settlement with the voting equipment company Dominion in a separate defamation lawsuitFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch has dropped his... Continue reading at The Guardian
[ The Guardian | 2023-04-21 02:28:29 UTC ]
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Éditions la Fabrique says foreign rights manager Ernest Moret was held for several hours and asked ‘disturbing questions’ about his political opinionsThe French publishing house whose employee was arrested on terror charges on his way to London book fair has said it is “chilling” that he was... Continue reading at The Guardian
[ The Guardian | 2023-04-20 11:27:44 UTC ]
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CNN has a new CMS, which it built to cut back on costs, improve reader engagement and draw in advertisers. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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A French publisher has called on British police to cease their investigation of an employee who it said was arrested on the way to the London Book Fair and questioned for hours about French President Emmanuel Macron's controversial pension reform schem... Continue reading at ABC News
[ ABC News | 2023-04-19 14:32:29 UTC ]
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Amid a digital transition in Africa, key publishing players at London Book Fair say they see more content coming from the continent. The post London Book Fair: A ‘Journey of African Publishing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 05:57:21 UTC ]
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