6 Tips for Boosting Newsletter Open Rates

For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
News tagged with: #online traffic #publishing business

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Wattpad writers to boost income through ad revenues

Wattpad is allowing writers to generate income from stories posted on their site through external adverts. Continue reading at The Bookseller

[ The Bookseller | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenues #allowing writers #stories posted


Shop vacancy rate 'wake-up call'

The national town centre vacancy rate fell to 10.1% in July, which should serve as a “wake-up call” about its impact on local communities, the British Retail Consortium has warned. Continue reading at The Bookseller

[ The Bookseller | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local communities


A call to action: open up the arts

Student and intern Ella Whiddett argues that publishing internships need to be more accessible for young people that want to enter the industry. Continue reading at The Bookseller

[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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8 Eye-Opening Digital Marketing Stats From the Past Week

The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days.  1. If social is any indication, Hillary is in... Continue reading at AdWeek

[ AdWeek | 2016-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top priority #display ad


Booksellers hail 'wide open' Man Booker

The newly announced Man Booker longlist has had an enthusiastic reception from booksellers, who say the contest for the prize looks wide open this year. Continue reading at The Bookseller

[ The Bookseller | 2016-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide open #man booker


5 Writing Tips: Donald Ray Pollock

The author of the delightfully twisted new novel, "The Heavenly Table," shares five writing tips. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing tips


New book-binding apprentice scheme opens

A new apprenticeship scheme, launched to train apprentices in the "increasingly rare" skills of the hand bookbinding trade, is now calling for applicants for its first intake. Continue reading at The Bookseller

[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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The Washington Post Takes Matters Into Its Own Hands, Creates Newsletter Platform

Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age

[ Advertising Age | 2016-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big focus #digital publishing #fluctuate based


Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #halo effect #subject matter #online spending


Library News: A New Librarian of Congress; A Budget Boost, and a New Branch for NYPL

Among the headlines: Carla Hayden is confirmed as librarian of Congress; New York libraries land a historic budget increase; NYPL opens its new 53rd St. branch; and two significant developments in the open-access movement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carla hayden #significant developments


What you need to know about messaging app Line in 6 charts

Japan’s popular messaging app Line has gone public. Mainly used in Asia, the funds raised will help with international expansion. Currently, 12 percent of people in the U.S. use Line, and it’s unlikely to ever reach the scale of Facebook Messenger or WhatsApp. It can differentiate by the range... Continue reading at Digiday

[ Digiday | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funds raised #international expansion #facebook messenger #global stage


June Religion Bestsellers: A Bible Study Boosts Sales for ‘The Husband Project’; Jan Karon Stays #1

Sales shot up for Kathi Lipp’s 2009 ‘The Husband Project’ with the launch of an online Bible. Plus, Jan Karon maintained the top perch in Religion Fiction for the second month in a row. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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Dutch Publishing, Open to Innovation: Three Viewpoints

In efforts like the Dutch Publishers Association's 'Renew the Book' and 'Scouting Successful Fiction' at the University of Amsterdam, The Netherlands' publishing industry explores what's ahead. The post Dutch Publishing, Open to Innovation: Three Viewpoints appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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3 Tips and Tricks for Thriving and Winning in the Scrolling Economy

Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy. Christian L. Tom, NowThis Media  Alex Fine It's an understatement to say that the current media climate is in flux. In fact, with ever-growing... Continue reading at AdWeek

[ AdWeek | 2016-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #narrative hook #clear message #brands alike #adweek magazine


Architecture Pub Opens Bookstore in Upstate NY

Princeton Architectural Press' Paper + Goods Storefront is located next door to the publisher's new offices in Hudson, N.Y. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-06 00:00:00 UTC ]
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Blackwell's to open new Oxford bookshop

Blackwell’s is set to open a consumer-focused bookshop in Oxford Westgate Shopping Centre – the company’s fourth bookshop in the city. Continue reading at The Bookseller

[ The Bookseller | 2016-07-06 00:00:00 UTC ]
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Several more Pocket Shop stores to open in UK next year

Pocket Shop plans to open several more stores in the UK next year as landlords are keen to "present something new" to the public, its c.e.o. Anna Borné Minberger has told The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Entries for Ad Age's Media Mavens Now Open

Advertising Age is now accepting submissions for its annual Media Mavens honors recognizing the people who reshaping media and marketing today. Who do you think should be recognized in the class of 2016?Previous honorees include TV chiefs pushing their networks forward, marketers deftly steering... Continue reading at Advertising Age

[ Advertising Age | 2016-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality tv #influential figures


Tips from Children's Institute 4

For its fourth year in a row, Children’s Institute gathered booksellers from across the country for two days of education. PW reports on some particularly useful tips that booksellers shared. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-28 00:00:00 UTC ]
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European Research Libraries Say ‘Neighboring Rights’ Oppose Open Science

Declaring that 'the current copyright framework is unfit for the digital age,' the chief of the Europe's research libraries organization speaks out against "neighboring rights,' related rights, for publishers. The post European Research Libraries Say ‘Neighboring Rights’ Oppose Open Science... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age