6 Tips for Boosting Newsletter Open Rates

For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
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Clemson-Alabama Thriller Fails to Rewrite Ratings Record Books

It was perhaps the most riveting college football title game since the fabled USC-Texas tilt in the 2006 Rose Bowl, and yet Monday night's bruising Clemson-Alabama thriller failed to make a dent in the record books.Clemson's last-second (literally) come-from-behind victory over the Crimson Tide... Continue reading at Advertising Age

[ Advertising Age | 2017-01-11 00:00:00 UTC ]
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Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report.  Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek

[ AdWeek | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simply put #clear message #sponsored posts #ad break


Bookstore News: January 6, 2017

Amazon ups its sales tax collection to 36 states and the District of Columbia; new owners for store in Rhode Island and Wisconsin; a long-time Maine bookstore to close; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore news #amazon ups #rhode island


Open Road CEO Hails ‘Tremendous’ Performance in 2016

In a year-end letter, Open Road Integrated Media CEO Paul Slavin praised ORIM employees for a year of “consistent and continuous revenue growth." Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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Amazon Books Opening in Manhattan, Second Store Slated for Boston

The mega-retailer is picking up the pace of its bookstore openings, with a new store slated for NYC and a second for the Boston area before its first one even opens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boston area #store slated #bookstore openings


Sharjah’s Publishing City to Open Soon

The United Arab Emirates imports some $125 million worth of books each year, most of them in English. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Registration for BookExpo Opens

Just before many publishers broke for the holidays, ReedPop announced that registration has opened for BookExpo 2017, taking place May 31–June 2 at the Javits Center in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo opens #taking place #javits center


Applications open for Scottish teen writers' programme

Scottish Book Trust has opened applications for next year’s What’s Your Story?, a writing programme for teenagers aged 14-17. Continue reading at The Bookseller

[ The Bookseller | 2016-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing programme #opened applications


'Cursed Child' Boosts Kids' July Sales

The July publication of 'Harry Potter and the Cursed Child' helped raise sales in the children's/young adult segment 31.1% in July over a year ago. July sales of adult books fell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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Pocket Shop opens in Liverpool Street Station

Bonnier-owned retail chain Pocket Shop has opened a second London branch in Liverpool Street underground station. Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Harry Potter boosts Scholastic results

Scholastic Inc saw revenues and operating profit increase in the second quarter of the year thanks to strong sales of its Harry Potter publishing in the US and Canada. Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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November Religion Bestsellers: Holiday Shopping Boosts Sarah Young, Karen Kingsbury

Both of Sarah Young’s devotionals—‘Jesus Always’ and ‘Jesus Calling’— took top spots on PW’s Religion Nonfiction list for November. Plus, Karen Kingsbury came in at #1 in Religion Fiction with ‘A Baxter Family Christmas.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #karen kingsbury #sarah young #jesus calling #top spots #religion fiction


Gramercy Books Opens in Columbus

Yesterday afternoon marked the soft opening of Gramercy Books, which was founded by writer Linda Kass, author of 'Tasa’s Song' and is co-owned with long-time bookseller John Gaylord, who has opened 24 stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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An open letter to Swindon Council

Author/illustrator and Swindon Libraries Patron Steve Antony pens an open letter in response to plans to close 10 of the borough's 15 libraries Continue reading at The Bookseller

[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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Emma Straub to Open a Bookstore in Brooklyn

After learning that her neighborhood bookstore in Brooklyn, BookCourt, will close December 31, bestselling author Emma Straub announced she and her husband plan to open Books Are Magic next spring in the same area. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neighborhood bookstore #open books #emma straub


Bookstore News: December 6, 2016

A beloved Brooklyn bookstore will close next month; a new store preps for an opening in California, while one in Massachusetts opts to begin selling online first; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
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2016 Election Gives Boost to Book Originally Released in 2004

A political manifesto written by Rebecca Solnit in 2004 has received a boost after the election, with publisher Haymarket Books giving away 30,500 ebooks and selling out of print copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
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Beano tops annual market despite huge Pokémon boost

The Beano Annual 2017 (D C Thomson) is on track to be the biggest selling children’s annual this Christmas, with sales of 13,401 units (£52,549 in value terms) to date, according to Nielsen BookScan. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Indie Booksellers See Early Holiday Sales Boost

A post-election sales bounce made for a solid Thanksgiving week at many independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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BBC eyes vertical ads to boost mobile monetization

The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday

[ Digiday | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #larger part #mail online