6 Tips for Boosting Newsletter Open Rates

For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
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AWP 2017: Writers Get Political as Conference Opens

The Association of Writers & Writing Programs, which is celebrating its 50th anniversary this year, kicked off its annual conference on Thursday with politics on people's minds, as exhibitors, panelists and attendees expressed their opposition to the Trump presidency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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Perseus Purchase Boosts Lagardère 2016 Revenue

Total revenue at Lagardère Publishing rose 2.6% in 2016, to 2.26 billion euros. The increase includes a 70 million euro ($74.6 million) contribution from the Perseus Books Group publishing division, which Hachette Book Group acquired in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-09 00:00:00 UTC ]
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PubTech Connect: Digital Giants Sree Sreenivasan and Kinsey Wilson Talk Tech in Opening Keynote

Sree Sreenivasan and Kinsey Wilson, two titans of digital media, are revolutionizing New York City and the ‘New York Times’ for the digital age Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
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Bookstore News: February 6, 2017

SIBA opens registration for spring show; new kids store to open soon in Raleigh; Michael Moore backs Bronx store; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
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International Hot Book Properties, Week of February 6, 2017

An Italian memoir about how a hedgehog helped a man through tough times and a French novel set near the Korean DMZ are among the titles picking up new international deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
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PW Picks: Books of the Week, February 6, 2017

This week: new novels from John Darnielle and Viet Thanh Nguyen, plus how medicine changed the end of life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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This Week's Bestsellers: February 6, 2017

The newly minted Newbery and Caldecott medalist enjoyed their best weekly sales yet after the award announcements. Plus ‘The Girl Before’ follows her psychological thriller sisters onto our hardcover fiction list, and a BEA buzz pick makes its bestseller debut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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Book Deals: Week of February 6, 2017

Atria nabs a debut novel on the Israeli military draft, Acevedo brings a historical novel to Europa, a journalist’s book on truth under Trump goes to Prometheus Books, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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We Need Diverse Books Opens Nominations for Bookseller Award

We Need Diverse Books, the organization promoting multicultural books and authors, has opened nominations for its inaugural WNDB Bookseller of the Year Award. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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Fighting ire with hire: Tech firms say immigration boosts employment

U.S. President Donald Trump is seeking to channel populist anger to stem immigration, but tech companies want him to know that hiring immigrants is necessary for the country's economy and boosts overall employment.Apple, Facebook, Microsoft, Amazon and Alphabet are said to be writing Trump a... Continue reading at PC World

[ PC World | 2017-02-02 00:00:00 UTC ]
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Eason opens two new stores 'despite fragile economy'

Eason plans to continue to open new stores “despite the fragile economic recovery,” its m.d Conor Whelan has revealed, beginning with a store in Limerick and another in Dublin. Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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Japanese Bookseller Tsutaya Opens Its First Book Cafe in Taiwan

Allowing drinks among the bookshelves, Japanese book retail chain Tsutaya's concept is meant to extend the amount of time visitors spend at the store. The post Japanese Bookseller Tsutaya Opens Its First Book Cafe in Taiwan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-26 00:00:00 UTC ]
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Winterson fears 'species wipe out' of London shops after business rate hike

Author Jeanette Winterson has said she fears a "species wipe out" of small independent shops in London in the wake of the business rates re-evaluation set to come in April. Continue reading at The Bookseller

[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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‘Opening Up Our Work’: University Presses and Translation Rights

Translation rights are increasingly important to academic publishers. Representatives from two of the world’s oldest university presses explain why. The post ‘Opening Up Our Work’: University Presses and Translation Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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Content mills test whether false domains boost Facebook traffic

When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an... Continue reading at Digiday

[ Digiday | 2017-01-24 00:00:00 UTC ]
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Book trade boost with May's new industrial strategy

The publishing sector could receive a boost as part of prime minister Theresa May’s new industrial strategy, the Publishers Association has said. Continue reading at The Bookseller

[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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DBW 2017 Opening Themes: The Trade, Its Resilience, and Its Data

The 2017 Digital Book World conference opened with calls for more data-driven decision-making, despite the inherently subjective nature of book publishing. The post DBW 2017 Opening Themes: The Trade, Its Resilience, and Its Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-18 00:00:00 UTC ]
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Pronoun Sets New Self-Publishing Author Royalty Rate

Pronoun, a Macmillan self-publishing subsidiary acquired in 2016, has set new author royalty rates and is launching a program to offer its authors customizable author pages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-17 00:00:00 UTC ]
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Why 2017 Will be the Tipping Point for Native Mobile Advertising

Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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December Religion Bestsellers: Mormon Guide Breaks Top 10; Hollywood Boosts ‘The Shack’

‘We’re With You’ by leaders of the Mormon Church broke the top 10 on PW’s Religion Nonfiction bestsellers list in December. Plus, the upcoming film adaptation of ‘The Shack’ boosted sales for two versions of Wm. Paul Young’s novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-11 00:00:00 UTC ]
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