With advertising trending down for most print publications, publishers are eyeing paywalls with renewed interest. This whitepaper explores five successful methods of engaging your reader base with a compelling value proposition to convince them to pay for access. Continue reading at 'Publishing Executive'
[ Publishing Executive | 2019-06-21 20:38:36 UTC ]
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#print publications
#renewed interest
#print publication
On mobile phones, health, and fitness are rapidly becoming big business. The latest idea? A concept from researchers at Cornell which demonstrates how your phone could be used to check your cholesterol levels, no visit to the lab required. In a paper published in the medical technology journal... Continue reading at PC World
[ PC World | 2013-12-21 00:00:00 UTC ]
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The Bookseller's Digital Census, the annual tracker of how the book business is managing the... Continue reading at The Bookseller
[ The Bookseller | 2013-12-20 00:00:00 UTC ]
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#digital census
#annual tracker
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Mark Coker of Smashwords, which recently inked a major content deal with Scribd, weighs in on how the all-you-can-read model changes the way we read, how authors make creative choices, and how everyone gets paid.Is a "Netflix for ebooks" nearing viability? Yesterday, Smashwords, the largest... Continue reading at Fast Company
[ Fast Company | 2013-12-20 00:00:00 UTC ]
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#self-published ebooks
#business model
#ll change
#mark coker
#largest distributor
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The Bookseller's Digital Census is now available for purchase by non-subscribers, and... Continue reading at The Bookseller
[ The Bookseller | 2013-12-20 00:00:00 UTC ]
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#digital census
The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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#reality check
#mobile ads
Continuing to expand its inventory of French-language comics, Comixology, the digital comics platform and marketplace, is releasing 700 French comics in the North American marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-19 00:00:00 UTC ]
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If you loved choose your own adventure books as a child - the ones where you had to turn to page 34 to ride the unicorn or page 75 to enter the Cave of Time - you may find the narrative format of the latest DC Comics digital graphic novel familiar. Today, DC launched Batman: Arkham ... Continue reading at Wired
[ Wired | 2013-12-19 00:00:00 UTC ]
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#time -
You might think December would be the calm before the storm at Time Inc., which is, to say the least, expecting an eventful 2014. But CEO Joe Ripp is busy this month too.The company, which publishes magazines including People and Sports Illustrated, is slated to spin off from parent Time Warner... Continue reading at Advertising Age
[ Advertising Age | 2013-12-18 00:00:00 UTC ]
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#people familiar
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I wrote the other week about Rupert Murdoch's newspaper outfit, News UK, being reborn by putting a digital smile on Wapping's face.Now, with the company's move to London Bridge in mind, the publisher has put a smile on the face of Southwark Cathedral by donating £1,000 to its All Hallows... Continue reading at The Guardian
[ The Guardian | 2013-12-17 00:00:00 UTC ]
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#local community
#merry christmas
On short notice, a dozen of the UK's top startups hosted the first Digital Publishing Xmas Fair, celebrating London's burgeoning entrepreneurial community. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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#short notice
Publishers across Europe saw a decline in total revenue in 2012, despite a rise in the number of... Continue reading at The Bookseller
[ The Bookseller | 2013-12-13 00:00:00 UTC ]
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#total revenue
Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek
[ AdWeek | 2013-12-13 00:00:00 UTC ]
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#ll hear
#cocktail party
Speaking at an investor conference, HarperCollins CEO Brian Murray said growing digital and international sales will drive gains for publishers in the years ahead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-12 00:00:00 UTC ]
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Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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#subscription models
#negative impact
#including time
NWay, the two-year-old gaming startup behind the Facebook game Chrono Blade, has raised a $5 million Series A round. Co-founder and CEO Taehoon Kim said TransLink Capital, which led the round, is well connected in Asia and that the action RPG has generated interest from Asian publishers. The... Continue reading at AllThingsD
[ AllThingsD | 2013-12-11 00:00:00 UTC ]
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#asian publishers
#company plans
#year --
Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1. In a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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#selling advertising
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#huffington post
A few years ago, the topic of the digital royalty rate came up at nearly every publishing conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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#publishing conference
BuzzFeed Inc., the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next... Continue reading at Crains New York
[ Crains New York | 2013-12-04 00:00:00 UTC ]
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#early days
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The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company
[ Fast Company | 2013-12-04 00:00:00 UTC ]
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#digital age
In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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#google glass