5 Trends Publishers Should Embrace This Year

One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
News tagged with: #purchase intent #editorial guidelines #creative ways #organic growth #continued growth #major areas

Other Publishing stories related to: '5 Trends Publishers Should Embrace This Year'

Mobile traffic surpasses desktop for top UK publishers

The top newspaper and magazine publishers in the U.K. have now crossed the mobile-desktop audience threshold, with many reporting that over half their audience now views their content on mobile and tablet devices. The post Mobile traffic surpasses desktop for top UK publishers appeared first on... Continue reading at Digiday

[ Digiday | 2014-08-19 00:00:00 UTC ]
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Kickstarter Diary Chapter 5: The Postmortem

A successful Kickstarter campaign for his book completed, Todd Allen looks back on the final results and lessons learned, and ponders whether he would use Kickstarter again. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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Sand Named Adult Trade Publisher at Abrams

Michael Sand, executive editor at Little, Brown, has been appointed v-p, publisher, adult trade at Abrams, effective September 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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National Geographic Ranked No. 1 in Social Media Among Publishers

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter... Continue reading at AdWeek

[ AdWeek | 2014-08-18 00:00:00 UTC ]
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Publishing’s Civil War of Words

Hachette was smart to take its dispute with Amazon public, turning it into a war of words and choosing the battlefield where they have the natural advantage. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-18 00:00:00 UTC ]
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Suchomel Returning to Legato Publishers Group

Almost two weeks after the planned acquisition of Perseus Books Group by Hachette and Ingram fell apart, Perseus CEO David Steinberger has announced that Mark Suchomel will officially resume his position at the helm of the boutique distribution company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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Total Moblie Ad Spend Almost Doubled Last Year

Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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Mapping Bookshops and Publishers in Confusing Cairo

A new web project, CairoBookStop, aims to cull and map information about publishers and bookshops in Cairo that focus on contemporary Arabic literature. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-14 00:00:00 UTC ]
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Survey on Programmatic Says Publishers Are Behind

A recent survey of senior executive AOL Platform clients from leading US advertisers, agencies and publishers revealed how and why programmatic buying is being utilized in the industry. Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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There Are More Scented Ads in Magazines this Year

Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age

[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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The Trend Toward Regionalized Print Centers Continues

For this former editor-turned-production manager, the reassuring drone from the pressroom and the vibration of my office walls were inextricably linked to the profession of newspaper publishing. When my employer idled the presses and tasked me to ove ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-13 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, August 13, 2014

A signing with singing; astronomer/priest honored with Carl Sagan Medal; romance writers recognize winners; a book tour in Amish country; Christian fiction conference coming up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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'Guantanamo Diary,' the first Gitmo account by a detainee still imprisoned, will be published

“Guantanamo Diary” will be published simultaneously around the world on Jan. 20, 2015, as part of an international campaign to free Mohamedou Ould Slahi, Gitmo prisoner and author of the memoir. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
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Virtual Book Festivals Run By Major Publishers Take Off in UK

HarperCollins UK's June virtual Romance Festival was a success; this week SF publisher Gollancz is hosting a festival combining online Q&As with real life events. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-13 00:00:00 UTC ]
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In China, You Don’t Need a Publisher to Rake in the Big Yuan

China's self-publishing portals are offering writers access to vast audiences and earning them staggering royalties, and turning some into multi-millionaires. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-12 00:00:00 UTC ]
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Bookstores celebrate the release of Haruki Murakami's newest novel 'Colorless Tsukuru Tazaki and His Years of Pilgrimage'

Celebrations include karaoke and a film contest that will enable the winner to go on his or her own Tsukuru Tazaki-like pilgrimage. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-12 00:00:00 UTC ]
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Amazon vs Hachette: readers and authors take sides in publishing dispute

The tussle between Amazon and the publishing conglomerate has been raging since spring. Heres an update on the fightA corporate boxing match broke from the ring and swelled into all-out rumpus last weekend, as readers and authors took sides in Amazon and Hachettes fight over the publishing... Continue reading at The Guardian

[ The Guardian | 2014-08-12 00:00:00 UTC ]
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Canongate to publish Guantánamo memoir

Canongate has acquired an account of life at Guantanamo Bay by one of its prisoners, Mohamedou... Continue reading at The Bookseller

[ The Bookseller | 2014-08-11 00:00:00 UTC ]
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Top 5: Largest Pittsburgh-area telecommunications firms

This week, the Pittsburgh Business Times ranked the largest Pittsburgh-area telecommunications firms. Click on the photo to the right to start the slideshow. The complete list of the largest Pittsburgh-area telecommunications firms is available to subscribers via the digital edition or on Page... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-08-09 00:00:00 UTC ]
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