One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
News tagged with:
#purchase intent
#editorial guidelines
#creative ways
#organic growth
#continued growth
#major areas
Local TV and radio broadcasters in Amarillo, Texas, consider yourselves on notice: the Amarillo Globe-News smells blood in the water and is coming after your business. That’s because Les Simpson, publisher of the Morris Communications-own ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
More news stories like this |
Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer campus newspaper. It is the first ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
More news stories like this |
As publishers continue to see more and more of their traffic coming from social referrers like Facebook and Twitter, they are increasingly forced to get creative about getting those readers to stick around on their sites -- to say nothing of coming back again. The post Publishers plead with... Continue reading at Digiday
[ Digiday | 2014-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers continue
#coming back
Jan Johnson, who has led the group since November 2000, will become publisher emerita. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#johnson steps
What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday
[ Digiday | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data appeared
#sponsor content
A year after its launch, ebook subscription service Oyster, has added tens of thousands of titles, scores of new publishers and appears to be attracting more subscribers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book subscription
Brick Lane continues to be a home of creativity, with the launch of independent publisher Brick... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
More news stories like this |
More than 700 authors and 75 agencies have registered for Random House’s Author Portal... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#author portal
Publishers from Guatemala, Honduras, Nicaragua, and Costa Rica will attend the Frankfurt Book Fair's International Rights Directors Meeting for the first time to showcase regional talent. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#costa rica
Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#digital publisher
#sports illustrated
#global publisher
#print sales
#marketing staff
#digital counterpart
Lauren Pizza, the quintessential Jersey Girl, turned around a memoir in four months, with boundless energy, the help of SkyHorse Publishing and a few psychics. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing education
#boundless energy
#skyhorse publishing
American Academy of Religion recognizes excellence in scholarship; another big hit for Lysa TerKeurst. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
#american academy
#big hit
#lysa terkeurst
SPX, an annual festival for independent and self-published comics, opens this weekend, September 13-14 in North Bethesda, Maryland with such artists as Lynda Barry, Keith Knight, Charles Burns and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#annual festival
#self-published comics
#north bethesda
#lynda barry
#keith knight
#charles burns
Writing for The Atlantic, Kate Newman wonders why memoirs aren't fact-checked more closely and questions whether a lack of resources is really to blame. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-09 00:00:00 UTC ]
More news stories like this |
A coterie of aggressive, creative publishing houses are fighting to expand the literary horizons of Kenyans and bring their books to the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
More news stories like this |
Conde Nast has named Chris Mitchell, VP-publisher of GQ, to the same position at sibling title Vanity Fair. Wired magazine VP-Publisher Howard Mittman will succeed Mr. Mitchell at GQ, the company said.No successor has been named for Mr. Mittman.The announcements come two weeks after Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
The unofficial start of the fall season is beginning with a grand reopening of a bookstore under new ownership and the opening of two stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fall season
#grand reopening
Standards are like plumbing: they are only noticed when they don’t work. And like plumbing, retrofitting a 200-year-old structure—legacy publishing—with new metadata standards to improve commerce in the digital age is, at best, a complex process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#metadata standards
#digital age
Children’s religion publisher B&H Kids has acquired 90 children’s titles from Standard Publishing, including works by such popular authors as Sally Lloyd Jones and Andy Holmes. The deal also covers series like My Goodnight Bible and The Young Reader’s Bible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#including works
#popular authors
Fourteen months after the completion of the Random House–Penguin Group merger, PRH CEO Markus Dohle has created the Penguin Publishing Group, which puts all Penguin adult imprints under Madeline McIntosh, who was named president of the new unit. The move is Dohle’s most aggressive yet in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named president
#madeline mcintosh
#editorial operations
#random house