One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have spoken with over 100 publishers around the world about their challenges and the need to diversify their distribution strategies. It’s given me a deeper appreciation for the uniqueness of each publisher while also allowing me to spot similarities and trends. Here are five major areas in which we see publishers sharpening their focus in 2020: 1. Fighting a reliance on the duopoly Long gone are the days of typing your favorite website into a browser to catch up on the latest news or gossip. Today is all about SEO, algorithmic distribution and virality. Publishers are so reliant on just a couple of key external traffic drivers that a simple algorithmic or ad rate change can cause momentous swings to their organic and paid traffic, putting their sustainability in a precarious state. Thus, many publishers are keen to diversify their referral traffic mix and build a portfolio of partnerships with multiple social, SEO, referral and paid distribution platforms. 2. Owning their audiences As fickle as those algorithms are, it's scary to think about how a majority of any publisher’s traffic is dependent on referral sources that could drastically decline or disappear entirely from one day to the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Children’s religion publisher B&H Kids has acquired 90 children’s titles from Standard Publishing, including works by such popular authors as Sally Lloyd Jones and Andy Holmes. The deal also covers series like My Goodnight Bible and The Young Reader’s Bible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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A documentary based on '13 Hours: The Inside Account of What Really Happened in Benghazi' (Twelve, 9781455582273), by Mitchell Zuckoff with the Annex Security Team, will premiere on Friday, September 5 on the Fox News Channel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Home of Marie Claire, NME and Whats on TV to become Time Inc UK to provide strategic clarity Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-04 00:00:00 UTC ]
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Burton's book 'The Rhino Who Swallowed a Storm' will reportedly be released this October. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-04 00:00:00 UTC ]
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European periodical and online publishers have urged the European Commission to reject Google’s latest proposal to settle an antitrust case.The commitments proposed by Google would not stop the company’s “abusive promotion of its own services,” the publishers said in their response, sent to the... Continue reading at PC World
[ PC World | 2014-09-04 00:00:00 UTC ]
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NZCER Press of New Zealand and Knowledge World Publishers of India discuss how they employed Ingram's Lightning Source POD service to reach new markets abroad. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-03 00:00:00 UTC ]
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The children's book by Roald Dahl is celebrating its 50th anniversary this year. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-03 00:00:00 UTC ]
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Murakami's novel 'Colorless Tsukuru Tazaki and His Years of Pilgrimage' is still topping US bestseller lists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-03 00:00:00 UTC ]
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Outi Mäkinen of Finland's Tammi publishing house talks about top Finnish authors and books that will be on display in Frankfurt and trends in Finnish fiction. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-03 00:00:00 UTC ]
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On the third day (and the last of the trade/professional days) of the Beijing International Book Fair (BIBF), international publishers combined rights sales with more educational efforts on the needs of the Chinese market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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A sheep man and a person with a taste for young boys brains feature in short story due for ChristmasSoon after he drew crowds, some of whom had queued for 18 hours, to a London book signing for his latest novel, Haruki Murakamis publisher has announced a new short book in English that will be... Continue reading at The Guardian
[ The Guardian | 2014-09-02 00:00:00 UTC ]
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Hodder & Stoughton is to publish the autobiography of Sachin Tendulkar, the highest-run... Continue reading at The Bookseller
[ The Bookseller | 2014-09-02 00:00:00 UTC ]
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Media companies say much of what the newspaper wrote about Julian Disney and the council was untrue Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-01 00:00:00 UTC ]
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Chapter with more characters and Quentin Blake illustration deemed 'too wild' for British children appears for first timeA lost chapter of Charlie and the Chocolate Factory, deemed too wild, subversive and insufficiently moral for the tender minds of British children almost 50 years ago, has... Continue reading at The Guardian
[ The Guardian | 2014-08-30 00:00:00 UTC ]
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The Zone of Interest, set in Auschwitz, is declined by the author's publishers in Germany and France, although alternative French house picks up novel The Zone of Interest reviewedIn the UK, some critics have hailed it as the "best book in 25 years" by one of Britain's greatest living writers.... Continue reading at The Guardian
[ The Guardian | 2014-08-28 00:00:00 UTC ]
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Ann Widdecombe has self-published her first detective novel via Amazon's KDP and CreateSpace... Continue reading at The Bookseller
[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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Most organizations share or publish files in some form or another, whether internally or externally, but once content is out there it's difficult to know who's reading it or how it's being used. The latest product announcement from cloud collaboration specialist Huddle addresses this by... Continue reading at Betanews
[ Betanews | 2014-08-28 00:00:00 UTC ]
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#large organizations
The former MP's first detective novel spins off from a Strictly Come Dancing-esque TV show called Lively Toes Read an extractFeaturing a "conceited brute" of a politician, a professional dancer named Beautella LaReine and a backstage murder on a popular televised dance contest, Ann Widdecombe's... Continue reading at The Guardian
[ The Guardian | 2014-08-28 00:00:00 UTC ]
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Nina Paavolainen, CEO of Teos Publishing in Finland, highlights some of the company's up-and-coming authors, new titles and Finnish publishing trends ahead of the Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-28 00:00:00 UTC ]
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Give us your Facebook and Twitter passwords, says Times of India company Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-28 00:00:00 UTC ]
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