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Hachette was smart to take its dispute with Amazon public, turning it into a war of words and choosing the battlefield where they have the natural advantage. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2014-08-18 00:00:00 UTC ]
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Big publishers have a natural advantage over smaller competition. Increased purchasing power, data collection and cross-marketing opportunities are a few of the perks of having multiple magazines in different markets. The ability to experiment and make mistakes is a less tangible, but equally... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-12-05 00:00:00 UTC ]
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#playing field
#big publishers
#natural advantage
#data collection