About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state. Editors edited, publishers sold ads. Period. But college was a while ago. The mediascape is so competitive and fractured these days, you can't not be in sync with your publisher—across all channels. And, man, there are a lot of channels. It's like we're DirecTV. At Bon Appétit we publish a monthly magazine, run a 24-7 website, crank out active Twitter and Instagram feeds, shoot weekly videos, produce special issues, publish cookbooks, record podcasts, orchestrate food festivals and throw really groovy dinners in our fancy-pants dining room at One World Trade Center. So yeah, we're a lot more than just a magazine. We're absolutely a brand. Or at least we strive to be. The question is, how do those of us formerly known as magazines operate on all these platforms while maintaining quality control and staying on message? What's the secret? I wish I knew. Adam Rapoport Illustration: Alex Fine What works on one platform often doesn't on another. In Bon Appétit (the magazine) we deliver a "premium" experience—lush visuals, rigorously tested recipes, far-flung destinations, highly curated goods and access to personalities we all wish we could be—or at least have a drink with. But... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-08 00:00:00 UTC ]
News tagged with:
#instagram feed
#focus groups
#google search
#andy cohen
At the Digiday Video Anywhere Summit, Digiday sat down with industry leaders to discuss the growing importance of over-the-top video. The post Digiday Research: Digital publishers flock to OTT appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#digiday video
#industry leaders
#growing importance
Founded in 2009, OR was designed to be a new kind of publisher with a new kind of business model. Almost a decade later, that's still mostly true. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business model
Capstone has named Patricia Stockland its new publisher and Darin Rasmussen its v-p of digital product development and management, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#effective immediately
Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#media companies
#media industry
Rather than compete for dwindling display ad revenue, local digital news publishers are pursuing branded content and consumer revenue instead. The post Local digital news publishers are ignoring display revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer revenue
In this week’s Rundown, we examine reasons Facebook and Google will be constrained in 2018, Wired’s play for digital subscriptions and more. The post The Rundown: Digital publishing’s crash landing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
#digital subscriptions
'It would make larger parts of the research cycle open to self-correction,' says the Digital Science report's author, but so might 'a less drastic change.' The post Digital Science Scholarly Publishing Blockchain Report: ‘Important To Question’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-28 00:00:00 UTC ]
More news stories like this |
Independent Endeavour Press has agreed a partnership with specialist publisher IndieBooks to take over the digital editions of IndieBook’s growing list of fiction and non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#endeavour press
#digital editions
#growing list
The new, as yet unnamed imprint at Little, Brown and Company will be devoted to health, lifestyle, psychology, and science, Little, Brown senior v-p and publisher Reagan Arthur has announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brown imprint
In the world of digital publishing, sites, brands and podcasts saw tremendous growth this year thanks to politics, partnerships and social media. By being true to themselves and leaning into what they do best, destinations like BuzzFeed's Tasty and Teen Vogue resonated with their audiences even... Continue reading at AdWeek
[ AdWeek | 2017-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#legacy publishers
'We understand that great content plays a significant role in creating a high-quality app,' says Bakhram Fayzutdinov on licensing 'Deer Little Forest.' The post Multi-Territory Digital Publishing Rights Sold for ‘Deer Little Forest’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
More news stories like this |
In an increasingly inhospitable digital ad market, some luxury publishers are either turning to -- or reinforcing their commitment to -- print publications. The post High-end digital publishers discover a new platform: print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print appeared
The Daily Beast and Wall Street Journal veteran will become the magazine's 18th editor-in-chief. The post Time Taps Ed Felsenthal, Digital Editor, to Succeed Nancy Gibbs as EIC appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital editor
#daily beast
The multimedia medical communications company has expanded to address customer data. The post Frontline Medical Communications Expands Digital Publishing and Sales Team appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales team
Mondadori operates five trade publishing houses: Edizioni Mondadori, Giulio Einaudi editore, Edizioni Piemme, Sperling & Kupfer (which includes the Frassinelli brand), and Rizolli Libri. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mondadori operates
#edizioni mondadori
#edizioni piemme
#sperling kupfer
Italy’s De Agostini S.p.A. is a family-owned international group, founded in 1901 and controlled by B&D Holding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#de agostini
#bd holding
You're a newly minted mom. What do you want to read at 2 a.m. when you're sleep deprived, feeding your baby and have one free hand for your phone? That question is the driving force of Romper, which is emerging as a formidable publisher two years into its quest to attract millennial moms. The... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free hand
#driving force
In February, we ran a listing of the country’s largest publishers ranked by print units sold through outlets that report to NPD BookScan. While that approach has its limitations (it doesn’t include ebook sales or sales at outlets that don’t report to BookScan), it does provide a look at how the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
More news stories like this |
Trapeze is publishing Things I Have Drawn: At the Zoo by Instagram father-and-son trio, Tom, Dom and Al Curtis, in which kids' drawings are "hilariously brought to life". Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
More news stories like this |